Subsidiary | |
Industry | Digital Media |
Predecessor | Break Media Alloy Digital |
Headquarters | New York City, United States |
Area served
|
Worldwide |
Products | Digital Media, Merchandise, Broadcast, Advertising Media Network, Apps |
Parent |
Zelnick Media Capital(31%) ABS Capital(31%) Lionsgate(31%) Viacom(7%) |
Website | defymedia |
Defy Media, formerly known as Alloy Digital and Break Media, is an American digital media company that produces original online content for the 12-34 age group.
Defy Media owns and operates online brands including Smosh,Shut Up! Cartoons, Clevver Media, Smosh Games, The Escapist, Teen, Gurl, The Gloss, and Crushable, as well as Break.com, Screen Junkies, CagePotato, Chickipedia, HolyTaco, MadeMan, AllLeftTurns, TuVez and GameFront which were inherited from Break media. Each of these brands operates a dedicated website and YouTube channel. Defy Media's online program offerings include The Single Life, The Confession, Fashion on the Fly,Dating Rules,Chasing,Style Rules,Wendy,Style Setters, and The Sub.
According to ComScore, Defy counts more than 38 million followers among its owned brands, reaching 221 million unique visitors each month. Together, its channels reach over 80 million video viewers monthly.
Defy's main investors are Viacom, Lionsgate, Zelnick Media Capital and ABS Capital.
It employs around 400 people around the world