Alliance (eSports)
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| Divisions |
Dota 2 Hearthstone Super Smash Bros. |
|---|---|
| Founded | 2013 |
| Location | Gothenburg, Västergötland, Sweden |
| Colors | Jet, Platinum, Spanish green |
| Managing director | Erik Barge (COO) |
| Manager | Jonathan "Loda" Berg Henrik "AdmiralBulldog" Ahnberg Joakim "Akke" Akterhall Jerry "EGM" Lundkvist Adam "Armada" Lindgren |
| Partners |
Monster Energy Twitch.tv GG.Bet |
| Website | http://thealliance.gg |
Alliance is a professional gaming and esports organization based in Sweden that was formed in April 2013. They have teams in Dota 2 and the Super Smash Bros. series, and formerly had teams in League of Legends and StarCraft II.
On December 12th 2016 the organisation announced that it had become player-owned after parting with its parent organisation, GoodGame agency which was owned by Amazon through its subsidiary Twitch. This was part of a effort on Twitch's part to attempt to avoid conflicts of interest with E-sports teams that it owned through GoodGame as Twitch was seen to become the most mainstream e-sports platform in the west. This same effort also allowed the e-sports team Evil Geniuses to become player-owned.
The Alliance Dota 2 team won The International 2013, then the largest single prize money payout in esports history.
The organization was founded in April 2013, picking up the Dota 2 team No Tidehunter as well as StarCraft II player Naniwa.
The organization expanded into League of Legends in December 2013, which competed in European League of Legends Championship Series. They entered Super Smash Bros. in November 2014 with the signing of Armada, a Fox and Peach player.
Alliance left StarCraft II in July 2014 with the release of their last player, SortOf. The League of Legends team was rebranded as Elements in January 2015 due to the team ownership rules in the League of Legends Championship Series preventing GoodGame Agency from owning multiple teams.
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Wikipedia