Allan Johnston (advertiser)

Allan Johnston
Nationality	Australian
Other names	Jo
Occupation	Advertising Creative
Known for	Agency founder Mojo

Allan Johnston is an Australian advertising creative executive and copywriter who enjoyed particular success as a jingle writer in the 1970s and 80s. Together with his long-time business partner Alan Morris, he formed the Australian advertising agency Mojo which enjoyed much Australian and some international success in the 1980s and whose name survives today as Publicis Mojo, an Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.

Born in Adelaide Johnston started out as a copywriter in that city before taking a job as an assistant producer in an Adelaide ad agency, then moving into the copy department writing jingles. He relocated to Sydney in 1968, joining an agency called Marketing and Advertising, later to be known as Hertz Walpole Advertising. In the mid 70s he was teamed with freelance writer Alan Morris and together they had immediate success as a team working on campaigns for Hertz Walpole's clients Meadow Lea margarine ("You oughta be congratulated") and Tooheys beer ("How do you feel?"). In 1973 they left the agency and in 1975 started their own consultancy and continuing to work on such accounts as they grew their business. In 1979 their creative consultancy became the full-service ad agency Mojo and Meadow Lea and Tooheys amongst other clients, signed with the new shop.

During the 1980s Mojo was the hottest creative agency in Sydney and Mo and Jo had success jointly authoring World Series Cricket's "C'mon Aussie C'mon ". and later the Australian Tourism Commission's spot with Paul Hogan's instruction to put another "Shrimp on the barbie.

...
Wikipedia