Alan Morris (advertiser)
| Alan Morris | |
|---|---|
| Born | 1942 |
| Died | 1 April 2007 Sydney |
| Nationality | Australian |
| Other names | Mo |
| Occupation | Advertising Creative |
| Known for | Agency founder Mojo |
Alan Morris (1942–2007) was an Australian advertising creative executive, a copywriter who enjoyed particular success in the 1970s and 80s. Together with his long-time business partner Allan Johnston, he formed the Australian advertising agency Mojo which enjoyed much local and some international success in the 1980s and whose name survives today as Publicis Mojo, an Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Morris' father Carl Morris was one of the Australian servicemen who upon return from World War II formed the Melbourne ad agency United Service Publicity - he was the agency's Production Manager. The US agency group Needham Harper Steers entered the Australian market in 1967 by taking a stake in United Service Publicity and changed its name in 1972 to USP Needham, whose lineage can be directly traced to today's Melbourne office of DDB Worldwide. Alan Morris' brother Don Morris AO is also an advertising executive and the two worked together at a number of points in their careers with Don being significantly involved in the life of the Mojo agency.
Morris' first job was as a copywriter in Canada while travelling. On his return to Australia he joined Rogers Holland and Everingham and then Mullins Clarke and Ralph, where he was creative director and had a shareholding. In the mid-1970s he took to freelancing and at one point was teamed with writer Allan Johnston at Hertz Walpole in Sydney. Together they had immediate success as a team working on campaigns for Hertz Walpole's clients Meadow Lea margarine ("You oughta be congratulated") and Tooheys beer ("How do you feel?"). In 1975 started their own consultancy and continuing to work on such accounts as they grew their business. In 1979 their creative consultancy became the full-service ad agency Mojo and Meadow Lea and Tooheys amongst other clients, signed with the new shop.
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