After-eighty generation

The Post-'80 (also the Post-1980, Chinese: 八零后; pinyin: bālínghòu) is a colloquial term which refers to the generation, especially in urban cities, whose members were born between 1980 and 1989 in Mainland China after the introduction of the One-child policy. This generation, the first to grow up entirely within the reformist era, currently ranges in age from 27 to 37, making up a major portion of China's young adult demographic.

In English, this group is also sometimes called China's Generation Y after the use of the term in the book China’s Generation Y by Michael Stanat in 2005 (though he references the dates 1981-1995 )

It is a generation of approximately 240 million people born between 1980 and 1990, although characteristics of the after-eighty generation have also been seen in those born in the 1990s. Growing up in modern China, this generation has been characterized by its optimism for the future, newfound excitement for consumerism, entrepreneurship, and acceptance of its historic role in transforming modern China into an economic superpower.

These people are also distinguished by their increased access to digital media such as computers, MP3 players and mobile phones. Post-'80ers in China often experience a palpable generation gap between them and their elders; while their parents lived during the Mao Zedong era, experienced famine and political instability and lack proper education because of the policies set forth under the Cultural Revolution, they live in an environment of tremendous economic growth and social change, high technology, and rigorous education standards. There is also a significant generation gap between them and Post-'90, who are even more thoroughly entrenched in digitality and capitalism.

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