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Adafruit Industries

Adafruit Industries
Industry open-source hardware
Founded 2005
Founder Limor Fried
Headquarters New York City (SoHo, Manhattan), New York, United States
Revenue US$33 million (2014)
Website adafruit.com

Adafruit Industries is an open-source hardware company based in New York City. It was founded by Limor Fried in 2005, in her Massachusetts Institute of Technology dorm room. The company designs and manufactures a number of electronics products, sells a wide variety of electronics components, tools, and accessories via its online storefront, and produces a number of learning resources, including written tutorials, introductory videos for beginners, and the longest running live video electronics show on the internet. All Adafruit products are manufactured in their 40,000 square foot (3,700 m2) factory in SoHo, Manhattan. In 2013, the company took in US$22 million in revenue, and had shipped over a million products in 480,000 orders, and in January 2016, the company accepted its one millionth order.

The name Adafruit comes from Fried's online moniker "ladyada", itself an homage to computer science pioneer Ada Lovelace. The company's goal is to get more people involved in technology, science and engineering. Project kits are designed to deliver practical systems—not simply academic exercises—and to encourage more women into the field.

Limor Fried, then a student at Massachusetts Institute of Technology, began selling electronic kits on her website from her own designs in 2005. She later moved to New York City to found Adafruit Industries. In 2010, Adafruit offered a US$1,000 (equivalent to $1,098 in 2016) reward for whoever could hack Microsoft's Kinect to make its motion sensing capabilities available for use for other projects. This reward was increased to $2000 and then $3000 following Microsoft's concerns about tampering. In 2013, the company had $22 million in revenue; for 2014 increased to $33 million.

In addition to distributing third party components and boards such as the Arduino and the Raspberry Pi, Adafruit develops and sells its own development boards for educational and hobbyist purposes. In 2016, the company released the Circuit Playground, a board with an Atmel ATmega32u4 microcontroller and a variety of sensors. It, like many Adafruit productions, is circular in shape for ease of use in wearable electronics projects, along with the FLORA, the companies official wearable electronics development platform.Becky Stern hosted a weekly web show dedicated to wearable electronics for Adafruit on their YouTube channel.


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