Abercrombie & Fitch Co.
 |
|
| Public | |
| Traded as | : ANF S&P 600 Component |
| Industry | Retail |
| Founded | June 4, 1892 Manhattan, New York City, New York, U.S. |
| Founder |
David T. Abercrombie Ezra Fitch |
| Headquarters | New Albany, Ohio, U.S. |
|
Number of locations
|
1,049 (December 2014) |
|
Area served
|
Worldwide |
|
Key people
|
|
| Products | |
| Revenue |
 US$ 3.518 billion (2015)
|
|
US$ 72.84 million (2015)
|
|
|
US$ 35.58 million (2015)
|
|
| Total assets |
US$2.433 billion (2015)
|
| Total equity |
US$1.291 billion (2015)
|
|
Number of employees
|
65,000 (2015) |
| Divisions | Abercrombie & Fitch Abercrombie Kids Hollister Co. |
| Website | abercrombie |
Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for young consumers, its headquarters are in New Albany, Ohio, a suburb of Columbus. The company operates 2 other offshoot brands: Abercrombie Kids & Hollister Co. The company operates 1,049 stores across all four brands.
Once known for its sexy ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to Chairman Arthur Martinez, Abercrombie and Fitch is now targeting an older consumer, from ages 18-25. These changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales.
Abercrombie & Fitch is notable for using "brand representatives" (previously called "models") for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters. Its younger subsidiary, Abercrombie Kids, competes with Aéropostale's P.S., and American Eagle Outfitters's 77kids.
Founded in 1892 in the Manhattan borough of New York City, New York, by David T. Abercrombie and Ezra Fitch, Abercrombie & Fitch was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents. In 1976, Abercrombie & Fitch filed for Chapter 11 bankruptcy, finally closing its flagship store at Madison Avenue and East 45th Street in 1977.
Shortly thereafter the name was revived in 1978; Oshman's Sporting Goods, a Houston-based chain owned by Jake Oshman, bought the defunct firm's name and mailing list for $1.5 million ($5.2 million in 2013 dollars). Oshman's relaunched A&F as a mail-order retailer specializing in hunting wear and novelty items. It also opened shops in Beverly Hills, Dallas, and (by the mid-1980s) New York City. Finally, in 1988, Oshman's sold the company name and operations to The Limited, a clothing-chain operator based in Columbus, Ohio. Abercrombie & Fitch gradually shifted its focus to young adults, first as a subsidiary of Limited Brands and then as a separate, publicly traded company; and grew to become one of the largest apparel firms in the United States.
...
Wikipedia