Hollister Co.
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| Division | |
| Industry | Retail |
| Founded | July 27, 2000 |
| Headquarters | New Albany, Ohio, U.S. |
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Number of locations
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578 |
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Area served
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International |
| Owner | Abercrombie & Fitch |
| Website | hollisterco |
Hollister Co., often advertised as Hollister or HCo., is an American lifestyle brand owned by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online store. In 2008 Piper Jaffray ranked it as the second most preferred clothing brand of US teens on a long list of actual West Coast companies.
The first Hollister store opened on July 27, 2000 at the Easton Town Center in Columbus, Ohio. Four additional test stores opened following the Easton location: at Oak Park Mall in Overland Park, Kansas, Mall of Georgia in Buford, Georgia, Westfield Topanga in Canoga Park, California, and Paramus Park in Paramus, New Jersey.
Hollister Co. does not bill itself as a hardcore surf line. According to A&F spokesperson Hampton Carney, "We’re not going after the ‘core surfing market. It's more about the lifestyle and inspiration, rather than the actual activity." Although Hollister Co. was founded in 2000, Abercrombie & Fitch has created a fictional history surrounding its founder. According to this history, John Hollister, Sr. emigrated from New York City to the Dutch East Indies, and established the company bearing his name upon returning to the United States and settling in California in 1922.
Abercrombie & Fitch Co. expanded into Canada in mid-January 2006. A&F opened Abercrombie & Fitch and Hollister Co. stores at the Toronto Eaton Centre and Sherway Gardens shopping malls in Toronto, Ontario. These openings were delayed from the end of 2005 to early 2006 by construction and planning issues. As of 2009, HCo. locations in Canada were: Sherway Gardens, Toronto Eaton Centre, and Fairview Mall in Toronto, the West Edmonton Mall in Edmonton, Alberta, and Upper Canada Mall, in Newmarket, Ontario, and Pacific Centre in Vancouver, British Columbia as of January 29, 2009. In 2010, the store's eighth location in Canada opened at Polo Park in Winnipeg, and a store opened on October 29, at Fairview Park Mall in Kitchener, Ontario. In 2011, the first Hollister store in Atlantic Canada opened at the Halifax Shopping Center in Halifax. Stores also opened in Hamilton, Ontario and Brampton, Ontario in 2011.
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