ASUSTeK Computer
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AsusTeK Computer headquarters
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| Public | |
| Traded as | : 2357, : |
| Industry |
Computer hardware Electronics |
| Founded | April 2, 1989 |
| Founder | Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung |
| Headquarters | Beitou District, Taipei, Republic of China (Taiwan) |
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Area served
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Worldwide |
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Key people
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| Products | Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs |
| Revenue | NT$472.4billion (2015) |
| NT$21.0 billion (2015) | |
| Profit | NT$17.0 billion (2015) |
| Total assets | NT$333.6 billion (2015) |
| Total equity | NT$167.3 billion (2015) |
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Number of employees
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6,067 (2015) |
| Website | www.asus.com |
| Asus | |||||||||||||||||||||||||
| Traditional Chinese | 華碩電腦股份有限公司 | ||||||||||||||||||||||||
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| Simplified Chinese | 华硕电脑股份有限公司 | ||||||||||||||||||||||||
| Literal meaning | ASUS Computer Stock-share Limited Company | ||||||||||||||||||||||||
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| ASUS | |||||||||||||||||||||||||
| Traditional Chinese | 華碩 | ||||||||||||||||||||||||
| Simplified Chinese | 华硕 | ||||||||||||||||||||||||
| Literal meaning | "Chinese-Eminent" Eminence of/by the Chinese people (traditional Chinese: 華人之碩; simplified Chinese: 华人之硕) |
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Huáshuò Diànnaǒ Gǔfèn Yǒuxiàn Gōngsī |
| Tongyong Pinyin | Huashuo Diannao Gufen Yousiang Gongsih |
| other Mandarin | |
| Xiao'erjing | ﺧُﻮَ ﺷُﻮَع دﯾًﺎ ﻧَﻮْ ﻗُﻮْ فٌ ﻳَﻮْ ﺷِﯿًﺎ ﻗْﻮ سِ |
| Hakka | |
| Romanization | Fà sa̍k thien-nó kú fun yû han kûng-sṳ̂ |
| Yue: Cantonese | |
| Yale Romanization | Fàasèhk Dìhnnóuh Gūbàn Jáuhhàahn Gùngsì |
| Southern Min | |
| Hokkien POJ | Hôa se̍k tiān-náu kó͘ hūn ū hān kong si |
| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Huáshuò |
| IPA | /eɪˈzuːs/ ay-ZOOS or /eɪˈsuːs/ ay-SOOS |
| Hakka | |
| Romanization | Fà sa̍k |
| Southern Min | |
| Hokkien POJ | Hôa se̍k |
AsusTek Computer Inc. (stylized as ASUSTeK or ΛSUS) is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an original equipment manufacturer (OEM).
Asus is the world's 4th-largest PC vendor by 2015 unit sales. Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.
Asus has a primary listing on the under the ticker code 2357 and a secondary listing on the under a ticker code ASKD.
The company is usually referred to as "Asus" or Huáshuò in Chinese (traditional Chinese: 華碩; simplified Chinese: 华硕, literally "Eminence of/by the Chinese [people]"). According to the company website, the name Asus originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings. The company's slogan/tagline was "Rock Solid. Heart Touching", then "Inspiring Innovation. Persistent Perfection." and is currently "In Search of Incredible."
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