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ASUS

AsusTek Computer Inc.
華碩電腦股份有限公司
ASUS
Public
Traded as : 2357, : 
Industry Computer hardware
Electronics
Founded April 2, 1989; 27 years ago (1989-04-02)
Founder Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung
Headquarters Beitou District, Taipei, Taiwan
Area served
Worldwide
Key people
Jonney Shih (Chairman)
Products Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs
Revenue NT$472.4billion (2015)
NT$21.0 billion (2015)
Profit NT$17.0 billion (2015)
Total assets NT$333.6 billion (2015)
Total equity NT$167.3 billion (2015)
Number of employees
6,067 (2015)
Website www.ASUS.com
Asus
Traditional Chinese 華碩電腦股份有限公司
Simplified Chinese 华硕电脑股份有限公司
Literal meaning ASUS Computer Stock-share Limited Company
ASUS
Traditional Chinese 華碩
Simplified Chinese 华硕
Literal meaning "Chinese-Eminent"
Eminence of/by the Chinese people
(traditional Chinese: 華人之碩; simplified Chinese: 华人之硕)

AsusTek Computer Inc. (traditional Chinese: 華碩電腦股份有限公司; simplified Chinese: 华硕电脑股份有限公司; pinyin: Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī; stylized as ASUSTeK or ΛSUS) is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an OEM manufacturer.

Asus is the world's 4th-largest PC vendor by 2015 unit sales. Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.

Asus has a primary listing on the under the ticker code 2357 and a secondary listing on the under a ticker code ASKD.

The company is usually referred to as "Asus" (/ˈss/) or Huáshuò in Chinese (traditional Chinese: 華碩; simplified Chinese: 华硕, literally "Eminence of/by the Chinese [people]"). According to the company website, the name Asus originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings. The company's slogan/tagline was "Rock Solid. Heart Touching", then "Inspiring Innovation. Persistent Perfection." and is currently "In Search of Incredible."


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