ACWS - United Broadcasting Network
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| City | Pasay City |
|---|---|
| Broadcast area | Metro Manila, surrounding areas |
| Branding | 96.3 Easy Rock |
| Slogan | "Just the Rite Rock" "Remember Someone Today" |
| Frequency | |
| First air date | 1972 (as DWBC-FM 96.3) 1980 (as RK96 Real Radio) October 15, 1988 (as 96.3 WRocK) May 18, 2009 (as 96.3 Easy Rock) |
| Format | Adult Contemporary |
| Power | 25,000 watts |
| ERP | 60,000 watts |
| Callsign meaning | WRocK (former branding) |
| Former callsigns | DWBC-FM (1972-1980) |
| Owner |
Manila Broadcasting Company (Cebu Broadcasting Company) |
| Sister stations | DZRH, 90.7 Love Radio, 101.1 Yes The Best |
| Webcast | http://www.easyrock.com.ph/listen-live/ |
| Website | http://www.easyrock.com.ph/ |
96.3 FM MHz (also on HD Radio)
DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a music FM radio station, airing 24 hours a day with a AC format. This is the flagship station of the Easy Rock Network, owned by Cebu Broadcasting Company (an affiliate of Manila Broadcasting Company). The station is currently broadcasting from Star City Complex, Pasay City and its transmitter is located atop the BSA Twin Towers in Mandaluyong City, sharing the same site with 90.7 Love Radio & 101.1 Yes The Best. It is the most listened to easy-listening radio station preferred by listeners, especially in the office, and also by motorists in Metro Manila, as conducted by Nielsen Radio Research Survey. It now faces competition from Aliw Broadcasting Corporation's 979 Home Radio.
The Associated Communications through Wireless Services (ACWS)-United Broadcasting Network established DWBC-FM in 1972, as a simulcast of 940 kHz. In 1980, RK96 was launched (it also changed its callsign to DWRK). Headed by Mike Pedero (who established 99.5 RT in 1976 and NU 107 in 1987), it played Soft Rock-leaning Adult Contemporary music (Lite Rock), competing with DZMB 90.7 (now 90.7 Love Radio), Mellow Touch 94.7 (now Mellow 947), and other AC stations before reformatting in 1988.
The station underwent rebranding and reformat as 96.3 WRocK with a Lite Rock format on October 15, 1988. The new format plays also love songs along with its lite rock songs. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick". Back then, its studios were located at the FEMS Tower 1 in Osmeña Highway, Manila. They also owned Ultravision 25 (now Net 25, owned by Eagle Broadcasting Corporation).
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Wikipedia