DWKX
 |
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| City | Mandaluyong City |
|---|---|
| Broadcast area |
Mega Manila, surrounding areas Worldwide (online) |
| Branding | 103.5 K-Lite |
| Slogan |
The Hits and Lite Favorites The Hits of the 90s, 2K and Today The Hits From Back in The Day, Today (every Wednesday during Past Forward) |
| Frequency | 103.5 MHz |
| First air date | 1975 (as DWIM-FM 103.5) May 1986 (as 103.5 CS) October 23, 1995 (as the 1st iteration of 103.5 K-Lite) January 1, 2007 (as Heart 103.5) June 19, 2007 as (103.5 Max FM) August 23, 2010 (as 103.5 Wow FM) July 22, 2013 (as the 2nd iteration of 103.5 K-Lite) |
| Format |
Mainstream AC Classic hits (every Wednesday during Past Forward) |
| Power | 25,000 watts |
| ERP | 100,000 watts |
| Former callsigns | DWIM (1975-1986) DWCS (1986–1995) |
| Owner | Advanced Media Broadcasting System, Inc. |
| Website | http://klite1035.fm/ |
DWKX (103.5 FM), branded as 103.5 K-Lite, is a radio station, operating 24 hours a day with an Mainstream AC format. It is owned and operated by Advanced Media Broadcasting System, Inc. Its studio and transmitter are located at Unit 906A, Paragon Plaza Building, EDSA corner Reliance street, Mandaluyong City.
The station started in the 1970s as DPI Radio 1, which was owned and operated by the government of the Philippines through Department of Public Information, under the call letters of DWIM-FM. It was then a simulcast station of DPI Radio 1 710 kHz with its callsign DZFM (later moved at 918 kHz in 1977 (now known as Sports Radio 918 AM under the callsign DZSR), and now known as DZRB-AM which is now at 738 kHz), which aired music, news and weather. It then lasted until 1986 when DPI Radio 1 moved its frequency to 104.3 MHz, which it changed its callsign to DWBR after the People Power Revolution of 1986, and later known as 104.3 Business Radio (which eventually became FM2 on February 2, 2017), while the 103.5 frequency was sold to Global Broadcasting System, Inc. (which would later acquire Radio Veritas 5 years later) via a government-sponsored bidding and changed its call letters to DWCS.
103.5 CS played the Standards genre, ranging from World War II up to the Early 80's. It was sold in 1995 to Advanced Media Broadcasting System through the efforts of Jinji Buhain, a relative of the head of the Global Broadcasting System.
Seven of Manila's best disc jockeys (Joe Schmoe, Paul Reno, Jay Latin, Dick Reese, Joshua, Martin Gill and Little David) set out to form a radio station that would be best in the much-established and well-known old hands of the industry. The new station occupied the frequency, studios and equipment formerly handled by the defunct standards music station DWCS (103.5 CS, then owned by Global Broadcasting System) and changed its call sign to DWKX. K-Lite started airing on October 23, 1995 With studios at the Philcomcen Building in Pasig. The first DJ to go on air was Joe Schmoe; his first song was "Pride (In the Name of Love)" by U2. Within a few months, it became one of the favorite radio stations of the young professionals and more outspoken listeners.
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Wikipedia