98FM (Ireland)
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| Broadcast area | Dublin |
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| Frequency |
FM: 98.1, 97.4 MHz UPC Ireland: 931 |
| First air date | November 10, 1989 |
| Format | Adult contemporary |
| Owner | Communicorp |
| Website | www.98fm.com |
98FM is an independent local radio station in Dublin, Ireland, operated by Radio Two Thousand Limited, a subsidiary of Denis O'Brien's Communicorp, under a sound broadcasting contract from the Broadcasting Authority of Ireland. The station broadcasts on the 98.1 MHz FM frequency. 98FM's broadcast antenna is located on Three Rock Mountain, County Dublin at 5 kW, and can be heard in Dublin and neighbouring counties. 98FM also has a relay in North County Dublin broadcasting on 97.4MHz. While the official station slogan is 'Now Is Good' it is marketed as 'Dublin's Best Music Mix'.
The station broadcasts mainly popular music, aimed at 25- to 44-year-olds. Its flagship programmes are The Big Breakfast with Steven Cooper and Luke O'Faolain, Dublin Talks with Adrian Kennedy and Jeremy Dixon and The Big Ride Home with Dara Quilty. The station broadcasts hourly news (half-hourly at peak times) along with sports, weather and traffic reports.
The station's first broadcast was in 1989, as a rock station called Classic Hits—98FM and quickly overtook rival Capital Radio 104.4 (now FM104), sometimes attributed to the Morning Crew show, originally presented by Pat Courtnay and Elaine Geraghty, and to its evening talk show presented by Fr. Michael Cleary. Changes led FM104 to overtake 98FM in the Joint National Listenership Research survey. This led to a crisis at 98FM, with the station changing aspects of its programming, starting by dropping Pat and Elaine for the "Dawn Patrol". The Morning Crew name was later revived, but with a new presenting team. The station name was changed, dropping the 'Classic Hits' as was the slogan, and Chris Barry was recruited from FM104. The station eventually settled down to competing with FM104, and the two stations continue to compete to this day.
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