85C Bakery Cafe
| Traded as | : 2723 |
|---|---|
| Industry | Food |
| Founded | 2004 |
| Headquarters | Taichung City, Taiwan |
|
Key people
|
Wu Cheng-Hsueh, President and Founder |
| Products | Bread, cake, coffee, tea |
| Website |
www.85cafe.com (Chinese) www.85cbakerycafe.com/ (English) |
85 °C Bakery Cafe (Chinese: 85度C; pinyin: 85 Dù C) is a Taiwanese chain of coffee shops and self-serve bakeries run by Gourmet Master Co., Ltd. The company, with an estimated yearly revenue of $200 million, was founded in 2004 by tea shop owner Wu Cheng-Hsueh. It has over 800 branches located in Taiwan,China including Hong Kong, Australia, and the United States. Known as the "Starbucks of Taiwan", in 2009, the company opened its first US location in Irvine, California.
When Wu Cheng-Hsueh was having coffee with his wife, the idea came to him that he could serve coffee and breads for customers at a low price. He had owned a barbershop, a shoe-material processing plant, a marble factory and bubble-tea and pizza chain stores. Wu opened the first shop in Bao-Ping, Taipei County, in July 2004. The shop was soon serving around 2000 guests per day and selling over 2000 cups of coffee. He opened a second shop in Yuan Toun, Taipei County, in August 2004. Following the success of the two stores, a third store was opened in Goun Yi, in Taichung City, which marked the beginning of the franchising name 85℃ in November 2004. The name "85C" refers to Wu's belief that 85 °C (185 °F) is the optimal temperature to serve coffee.
In 2006, the company opened its first store in Sydney, Australia. A year later, the first store was built in Shanghai, China. With a rapid business expansion, the first store in U.S. was opened in 2009 at Irvine, CA, and Hong Kong in 2012.
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