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7mate

7mate
7mate (logo).svg
Launched 25 September 2010
Network Seven Network
Owned by Seven West Media
Picture format 576i (SDTV) 16:9/4:3 (PAL)
1080i (HDTV) 16:9 (via 7HD; Sydney/Brisbane/Perth markets only during the AFL season)
Slogan maaaaate / The Best Channel In The World Ever
Country Australia
Language English
Broadcast area Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Darwin, Tasmania, Regional VIC, Northern NSW, Southern NSW, ACT
Replaced 7HD (HD channel space; later relaunched in May 2016 in select cities and in the remaining cities in December 2016)
Sister channel(s) Seven
7HD
7TWO
7flix
Racing.com
Website PLUS7 Live
Availability
Terrestrial
ATN Sydney (DVB-T) 1315 @ 6 (177.5 MHz)
HSV Melbourne (DVB-T) 1331 @ 6 (177.5 MHz)
BTQ Brisbane/Gold Coast (DVB-T) 1347 @ 6 (177.5 MHz)
SAS Adelaide (DVB-T) 1363 @ 6 (177.5 MHz)
TVW Perth/Mandurah (DVB-T) 1379 @ 6 (177.5 MHz)
Freeview Seven owned (virtual) 73
Freeview Prime7/GWN7 (virtual) 63
Freeview WIN Griffith NSW/Eastern SA (virtual) 60
Freeview SCTV (virtual) 60
Satellite
Foxtel (virtual) 188
VAST (virtual) 63/70
Cable
Foxtel (virtual) 188
207 (NSW, QLD & WA)
Streaming media
PLUS7 Live

7mate is an Australian free-to-air high definition digital television multichannel, which was launched by the Seven Network on 25 September 2010.

The network stated that 7mate would contain sport and regular programs aimed primarily to the "alpha male" audience (as reflected in the channel's slogan and ident), with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven and 7TWO. The channel replaced 7HD as the Seven Network's only high-definition channel. The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition. Due to the rebroadcast of 7HD on 10 May 2016, 7mate was reduced to a standard definition broadcast only.

The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.

Upon the revival of 7HD on 10 May 2016, 7mate was reduced to standard definition. 7HD became a HD simulcast of Seven's main channel in Melbourne and Adelaide, while it simulcast 7mate in Seven's other metropolitan markets. This configuration is so that upcoming AFL matches can be broadcast in HD in all markets.

7HD was temporarily changed to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth on 5 August 2016 to allow the 2016 Summer Olympics to be broadcast in high definition in all capital cities; leaving 7mate in standard definition only. However, 7HD was reverted to its former state as a 7mate simulcast in Sydney, Brisbane and Perth on 22 August 2016 after the conclusion of the Olympics. On 16 December 2016, 7HD was shifted to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth to allow the Summer of Tennis to be telecast in high definition in all capital cities; leaving 7mate in SD.


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