STQ
| regional Queensland | |
|---|---|
| Branding | Seven |
| Slogan | Gottaloveit |
| Channels |
Analog: see table below Digital: see table below |
| Affiliations | Seven (O&O) |
| Owner |
Seven West Media Limited (Channel Seven Queensland Pty Limited) |
| First air date | 31 December 1990 |
| Call letters' meaning |
Sunshine Television Queensland |
| Former affiliations | Independent (1965-1990) |
| Transmitter power | see table below |
| Height | see table below |
| Transmitter coordinates | see table below |
| Website | 7queensland |
STQ is an Australian television station, licensed to, and serving the regional areas of Queensland. The station is owned and operated by the Seven Network from studios located in Maroochydore on the Sunshine Coast. The callsign STQ stands for Sunshine Television, Queensland.
The station began as two different operators:
WBQ later changed its callsign to SEQ (as in South East Queensland), and its on-air name to "Sunshine Television", with its slogan Leading the Way. MVQ also changed its on-air name to "Tropical Television" at the same time. And as a long time broadcaster of Seven Network programs, as well as of the Brisbane Seven News edition on BTQ, as these were then under Christopher Skase's ownership then these two began preparations for aggregation in 1988-89 as the Seven affiliates for viewers in regional Queensland.
When Queensland was aggregated at the end of 1990, SEQ-8 and MVQ-6 operationally merged to become The Sunshine Television Network, and thus became the regional Queensland affiliate of the Seven Network, adopting its new slogan Love You Queensland with a matching jingle based on BTQ's in the 1980s while reformating its news service to its partner network. A new logo also debuted with the logo presentation similar to 7's but with a map of Queensland on the top.
In 1995, Sunshine Television was purchased by Seven, and became Seven Queensland, taking on a generic Seven Network look, adopting the Seven logo of the time. With few exceptions, its schedule since then has been virtually identical to that of its metropolitan counterpart, BTQ in Brisbane. Seven Queensland won the annual audience ratings for the first time in 1998 against WIN and Southern Cross Ten.
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