5W Public Relations
| Ronn D. Torossian | |
|---|---|
Ronn Torossian
|
|
| Born |
August 25, 1974 Brooklyn, New York City |
| Nationality | American |
| Alma mater | SUNY Albany |
| Occupation | Public relations |
| Employer | 5W Public Relations |
| Known for | Public relations |
| Title | Chief executive officer |
| Website | Official website |
Ronn D. Torossian is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), and author.
5WPR, ranked 35th among PR companies in New York City in 2014 by The New York Observer, had revenues of about $24 million in 2016. As a public relations executive, Torossian built his firm's brand through aggressive media tactics, which have, at times, enmeshed him in controversy.
Torossian was born in Brooklyn, New York, grew up in The Bronx and attended Stuyvesant High School in New York City. While at SUNY Albany, Torossian became national president of the North American branch of Betar, the international Zionist youth movement associated with Israel's Likud party. In 1994, Torossian and Rabbi Avi Weiss publicly protested against the awarding of the Nobel Peace Price to Yassar Arafat, and were detained and released. After college, he moved to Israel, and co-founded with fellow Betar members who also became Israeli politicians, Danny Danon and Yoel Hasson, an organization called "Yerushalayim Shelanu" (Our Jerusalem), which promoted Israeli settlement in Eastern Jerusalem.
Torossian began his career in public relations in 1998, working with then New York City Council speaker Peter Vallone, Sr. during Vallone's trip to Israel. He also worked for the Likud Party in Israel.
He worked at two firms, including The MWW Group, before launching his own firm. In 2002, Torossian opened 5W Public Relations. The New York Times called him "brash and aggressively outspoken."
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