5AD (radio station)
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| Broadcast area | Adelaide |
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| Slogan | Adelaide's Widest Variety |
| Frequency | 102.3 MHz FM (96.7 MHz FM - Adelaide Foothills Repeater) |
| Format | Hot Adult Contemporary |
| Affiliations | KIIS Network |
| Owner | Australian Radio Network |
Mix 102.3 (call sign: 5ADD) is a commercial radio station in Adelaide, Australia, owned by The Australian Radio Network (ARN).
Mix 102.3 plays current hits and a variety of 1970s, 1980s and 1990s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group. Adelaide's Mix 102.3 is part of the KIIS Network with sister stations in other major Australian cities - KIIS 106.5 Sydney, KIIS 101.1 Melbourne, 97.3 FM Brisbane and Mix 106.3 Canberra.
Mix 102.3 began its life as AM (1310 later 1323 kHz) station 5AD in 1932, originally owned by the Advertiser Newspapers, who also owned local television station ADS-7 from 1959 until 1986.
During its early years, 5AD broadcast a wide range of programs, from orchestral concerts to comedies, serials and sporting events. Some programs, such as the comedy "Yes, What?" were produced in Adelaide for broadcast by other network stations around Australia. Children's programs included "Search for the Golden Boomerang", and the "Kangaroos on Parade", for the Kangaroo Club, a 5AD sponsored children's club noted for support of children's charities.
Television was introduced to Adelaide in 1959, bringing major changes to radio programming, signalling the end of the kind of block programming 5AD and other stations had been playing. 5AD moved to music based programming, using a number of marketing slogans: "5AD, Action Radio", "Power Radio 5AD, Where Your Friends Are", among others.
5AD personalities of the 1960s and 1970s included Bob Francis, Alec Macaskill, Keith Conlon, Barry Ion who also voiced the hilarious Peter Plus character, Tony Pilkington, Malcolm T. Elliott, Sam Galea, Ken Dickins, John Vincent, Bob Byrne, Dean Jaensch, Jeff Sunderland, Kevin Crease, and many others.
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