3GG
| City | Warragul |
|---|---|
| Broadcast area | Gippsland/Latrobe Valley, Australia |
| Branding | 531 3GG |
| Slogan | Forever Classic |
| Frequency | 531 kHz AM |
| First air date | 18 May 1937 (as 3UL) |
| Format | Classic hits |
| Language(s) | English |
| ERP | 5 kW |
| Transmitter coordinates | 38°06′20″S 145°55′27″E / 38.1055°S 145.9242°ECoordinates: 38°06′20″S 145°55′27″E / 38.1055°S 145.9242°E |
| Callsign meaning |
3 - Victoria Greater Gippsland |
| Former callsigns | 3UL (1937–1989) |
| Owner |
Capital Radio Network (Radio Gippsland Pty. Ltd.) |
| Sister stations | 2XL, Snow FM, 2GN, Eagle FM |
| Website | 3GG |
3GG is an Australian commercial radio station based in Warragul, Victoria owned by Capital Radio Network. Formerly owned and operated by Resonate Broadcasting and prior, RG Capital and Macquarie Regional RadioWorks, it was acquired by the Capital Radio Network in February 2015
3GG first went to air in 1937 as 3UL, named after the town from which it broadcast; Warragul. In November 1989, 3UL moved premises from Warragul to Traralgon, in the Latrobe Valley, and changed its callsign to 3GG. Under Program Director, Steve Woods, 3GG became the number one station in the listening area.
After ten years, 3GG returned to Warragul. In 2002, owners RG Capital launched sister station Sea FM. In 2004, both 3GG and Sea FM were purchased by the then-new Macquarie Regional RadioWorks - the only change being to Sea FM, which was rebranded as Star FM.
Because of changes in media law, and following the purchase of Southern Cross Ten by Macquarie Southern Cross Media, either Sea FM or 3GG would have to be sold - the latter was sold to Resonate Broadcasting, a new entity operated by radio gurus Guy Dobson & Rex Morris, both a part of Austereo. Due to Resonate's Austereo connections - and following the merger of Southern Cross Media Group and Austereo - the station was closely aligned to the LocalWorks network.
In February 2015, 3GG was acquired by the Capital Radio Network. As a result, the station shifted music formats from adult contemporary to classic hits inline with other network stations.
While the transmitter location has always remained on Brandy Creek Road just north of Warragul, the studio location has over the years changed from Warragul to Traralgon and back to Warragul at its current location of 31 Warragul-Korumburra Rd Warragul.
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Wikipedia