Wrigley Company brands

Question

This piglix contains articles or sub-piglix about Wrigley Company brands

Answer 1

Extra (gum)

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, and some parts of Africa and Australasia.

Extra was launched in 1987 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.

The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of Mexico national team.

In 2007, Extra became the first chewing gum to receive the American Dental Association's Seal of Acceptance.

In 2011, Extra Oral Healthcare Program partnered with the Chinese Ministry of Health to launch a three-year community oral care education pilot program, which establishes community dental clinics, trains local dentists and establishes oral care records for 7,000 families across 14 communities. The results of the program will inform the Ministry of Health’s future oral care policy. In the second project year, the team decided to build an application for oral health teaching among families, especially for some undeveloped cities.

In the UK, gum that had been sold as Orbit was renamed Extra in 2015, with the same 14-piece package.

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Answer 2

Freedent

Freedent is a gum manufactured by Wrigley's, was first introduced in 1975 and is marketed as the gum that "will not stick to most dental work". Freedent comes in various flavors.

In 2001, Freedent added a pellet package as the Canadian version of Orbit White. In the mid-2000s the pellet version was renamed as Freedent Total. By June 2006, Wrigley's withdrew the Freedent Total line from Canada and replaced by Excel White. Freedent continues its Canadian sales in sticks only, but in similar packaging to the American Orbit and the Canadian Extract.

The gum can be still found in most Dutch shops in a variety of flavours. It's used as the cheaper stock alternative to Orbit.

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Answer 3

Hubba Bubba

Hubba Bubba is a brand of bubble gum originally produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated, in the United States in 1979 but more recently produced in countries around the world. The bubble gum got its name from the phrase "Hubba Hubba" that military personnel in World War II used to express approval. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin. The first portions of Hubba Bubba were produced in the traditional bubble gum flavor often referred to as Original, but different flavors of gum have been produced around the world. Many, but not all, of these flavors are based on fruit. Hubba Bubba products also include many flavors of soda, bubble gum and squeeze pouches.

Before its launch, Hubba Bubba had been referred to as "Stagecoach" during product development and early manufacturing at the now-defunct Wrigley plant in Santa Cruz, California. The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, played by actor Don Collier. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles," followed by a jocular response from Western film veteran Dub Taylor. This was a reference to Hubba Bubba being less sticky than other brands. Hubba Bubbas' main competition for most of the 1980s was the brand Bubblicious.

The original bubble-gum flavor was discontinued for many years in the United Kingdom, with only apple, strawberry, and cola flavors available. As of June 2012, flavors available in the UK include strawberry, original and apple. (In April 2012, the original flavor returned, with packs proclaiming "chunkier and bubblier"). Flavors available in Australia include cherry, cola, peach, strawberry, lime, pineapple, apple, orange, grape and watermelon. As of 2004, flavors available in Croatia included lime, berry, cherry and generic fruit. Flavors available in Germany included cherry and cola. Flavors available in Norway include orange, apple, strawberry, cola and licorice. Flavors available in Canada included strawberry, grape, orange and blue raspberry. Other flavors seen over the years in various countries include lemon, cream soda, tropical, salty liquorice, and chocolate strawberry.

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Answer 4

Hubba Bubba soda

Hubba Bubba Bubble Gum Soda was a pink soft drink manufactured with a license from The Wrigley Company, the maker of Hubba Bubba bubble gum. There was also a diet version of the drink. The product has been discontinued for unknown reasons.

The drink was the brain child of Steve Roeder who came up with the bubble gum soda drink concept using snow cone flavoring to test with. Roeder and his long-time friend Larry Wilson contacted The Wrigley Company to acquire license rights to use the name of Hubba Bubba Bubble Gum Soda. They then contacted Alan Canfield of the AJ Canfield Company, who agreed to produce and can the product for Roeder and Wilson who operated under the company name of Novelty Beverage. Wilson handled much of the marketing and distribution set up and Roeder focused his time on license agreements, product development and promotion. The pair also made a deal for a test market at selected Toys R Us locations.

per 100 milliliters of product

(Product was also available in single-serving plastic bottles as well.)

Original producer was AJ Canfield Company, Chicago, IL

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Answer 5

Juicy Fruit

Juicy Fruit

Juicy Fruit is a flavor of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.

Which fruit serves as the model for its flavor is kept vague in advertising, though in 2003, advertising agency BBDO characterized it as a combination of banana and pineapple, and some people say it resembles jackfruit. According to two books in the Imponderables series, peach is one crucial flavor among many others.

It is likely that the chemical used for flavoring is isoamyl acetate (sometimes known as banana oil), a carboxylic ester.

Each stick of gum weighs 3 grams (0.11 oz) and contains 10 Calories.

The average age of the typical Juicy Fruit consumer is under 20, with 3- to 11-year-olds making up the heart of the business; those 20 years old and over account for 40 percent of the purchases.

Sean Payton, head coach of the New Orleans Saints of the NFL is well known for requesting a Juicy Fruit in the middle of games.

Juicy Fruit have just released a "Sweet Flavors" Kiwi-Strawberry flavor. They have also released Juicy Fruit Desserts. There are 4 variations of Desserts: Orange Creme Pop, Strawberry Shortcake, Lemon Square and Apple Pie. Juicy Fruit also has released Juicy Secret and Juicy Riddle which are both sugar free. Beginning in 2015, Juicy Fruit released two new flavors based on Starburst candy: Strawberry and Cherry.

Juicy Fruit gum consists mostly of sugar contained in a synthetic gum base. Other ingredients include corn syrup and dextrose as bulk agents and natural sweeteners, natural and artificial flavorings, glycerol and lecithin as softening agents, aspartame (NutraSweet) and acesulfame K as artificial sweeteners, Yellow Lake 5 as a coloring and BHT as a preservative.

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Answer 6

Life Savers

Life Savers is an American brand of ring-shaped hard candy. Its range of mints and artificial fruit-flavors is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.

Candy manufacturer Clarence Crane of Garrettsville, Ohio, (father of the poet Hart Crane) invented the brand in 1912 as a "summer candy" that could withstand heat better than chocolate. The candy's name is derived from its similarity to the shape of life preservers used for saving people who have fallen from boats.

After registering the trademark, Crane sold the rights to his Pep-O-Mint peppermint candy to Edward John Noble for $2,900. Instead of using cardboard rolls, which were not very successful, Noble created tin-foil wrappers to keep the mints fresh. Noble founded the Life Savers and Candy Company in 1913 and significantly expanded the market for the product by installing Life Savers displays next to the cash registers of restaurants and grocery stores. He also encouraged the owners of the establishments to always give customers a nickel in their change to encourage sales of the $0.05 cent Life Savers. The slogan "Still only 5 cents" helped Life Savers to become a favorite treat for children with a tight allowance. Since then, many different flavors of Life Savers have been produced. The five-flavor roll first appeared in 1935.

A series of mergers and acquisitions by larger companies began in 1956. Life Savers is currently a property of Mars, Incorporated. In recent decades, the brand expanded to include Gummi Savers in 1992, Life Saver Minis in 1996, Creme Savers in 1998, and Life Saver Fusions in 2001. Discontinued varieties include: Fruit Juicers, Holes, Life Saver Lollipops and Squeezit.

Life Savers candy was first created in 1912 by Clarence Crane, a Cleveland, Ohio, candy maker (and father of the famed poet Hart Crane). Crane developed a line of hard mints but did not have the space or machinery to make them. He contracted with a pill manufacturer to press the mints into shape.

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Answer 7

Lockets

Lockets are a confectionery produced by the Wrigley Company in the UK and Czech Republic. They are sold as medicated supplement to help nasal congestion and sore throats.

They are available in multiple flavours including cranberry and blueberry, menthol and honey. A blackcurrant flavour was produced, but was discontinued in 2009.

Lockets contain menthol, eucalyptus, vitamin C and a centre with honey. Packets generally contain 10 medicated lozenges.

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Answer 8

Orbit (gum)

Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces of gum per package. In the UK, where it was launched in 1977 it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.

Orbit White, packaged in blister packs of 12 pieces, was released to compete with Cadbury Adams' Trident White gum in 2001.

Orbit was launched in 1944 in the United States as a replacement brand by Wrigley due to rationing of gum-making ingredients in World War II. The brand was discontinued after the war ended, when Wrigley's three established gum brands, Juicy Fruit, Wrigley's Spearmint and Doublemint, returned to the UK market.

The gum was reintroduced 30 years later in 1976, when it was introduced in Germany, Switzerland and Holland. This marked the first time that a sugar-free gum was marketed under the Wrigley name. The brand was later introduced in other countries, including Canada, Australia, the UK, Norway, Poland and Israel

The gum returned to American shelves in the late 1970s, but was removed from the shelves in the 1980s due to a suspicion that the sweetener might cause cancer. The gum was relaunched in the US in 2001.

The US advertising campaign for Orbit centered on the Orbit Girl, a British character who always showed up to "dirty" and awkward situations wearing all white, a scarf, and a smile. Vanessa Branch played the Orbit Girl from 2006 to 2010, when she was replaced by Farris Patton, who played the Orbit Girl from 2011 through 2013.

In 2014, Orbit moved to a more global approach to marketing, replacing the Orbit Girl, and with a new commercial with Sarah Silverman to kick off its new campaign: "Eat. Drink. Chew Orbit." to emphasize the benefits of chewing gum after eating and drinking.

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Answer 9

Ouch! (gum)

Ouch! is a type of sugar-free bubble gum made by the Wm. Wrigley Jr. Company under the Hubba Bubba brand name. By the 1990s, the gum was available in the flavors of grape, watermelon, and strawberry. Each stick of gum was wrapped with paper made to look like a bandage and was packaged in a metallic container similar to that of a bandage box. In October 2009, the gum was redesigned to have a new look and packaging, and is now also available in bubblegum flavor. Each pack comes with one of a possible twenty collectable games inside.

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Answer 10

Skittles (confectionery)

Skittles

Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wrigley Company, a division of Mars, Inc..

They have hard sugar shells which carry the letter S. The inside is mainly sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors. The confectionery has been sold in a variety of flavor collections, such as Tropical and Wild Berry.

Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States.

Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles.

On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media.

Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may be due to its eccentric posts, such as: "Most cacti are just looking for hugs."

Skittles have been involved in two political incidents in the 2010s. In the aftermath of the shooting of Trayvon Martin, protestors used Skittles, which Martin had reportedly been carrying, as a symbol during rallies. Though Mars' brief statement of condolences was criticized by some outlets, such as Adweek, for being too subdued, Mars' response in 2016 to a Skittles-based image macro was praised for its tact and directness. MWWPR said Mars' responses could influence public relations best practices.

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