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Toys "R" Us

Toys "R" Us, Inc.
Private
Industry Retail
Founded 1948; 69 years ago (1948)
Washington, D.C.,
United States
Founder Charles Lazarus
Headquarters Wayne, New Jersey, United States
Number of locations
1500+
Area served
Worldwide
Key people
Dave Brandon
(Chairman & CEO)
Products Toys
Clothing
Baby products
Revenue US$12.4 billion (2014)
Owner Kohlberg Kravis Roberts
Bain Capital
Vornado Realty Trust
Number of employees
62,000
Parent Interstate Department Stores (1966–1978)
Divisions Babies "R" Us
Website toysrus.com
toysrusinc.com

Toys "R" Us, Inc. is an American toy and juvenile-products retailer founded in 1948 and headquartered in Wayne, New Jersey, in the New York City metropolitan area.

The company's brands include Toys "R" Us, and Babies "R" Us.. It also operates e-commerce sites including ToysRUs.com and BabiesRUs.com

The company owns or licenses 866 Toys "R" Us and Babies "R" Us stores in the United States and Puerto Rico, more than 750 international stores and more than 245 licensed stores in 37 countries and jurisdictions.

Africa:

Americas:

Asia:

Europe:

Oceania:

Charles P. Lazarus (born 1923) founded Children's Supermart (which would evolve into Toys "R" Us) in Washington, D.C., during the post-war baby boom era in 1948 as a baby-furniture retailer. Its first location was at 2461 18th St. NW, where the nightclub Madam's Organ Blues Bar is located. Lazarus began receiving requests from customers for baby toys. After adding baby toys, he got requests for toys for older children. The focus of the store changed in 1957, and Toys "R" Us was born in Rockville, Maryland. Toys "R" Us was acquired in 1966 by Interstate Department Stores, Inc., owner of the White Front, Topps Chains and Children's Bargain Town USA, a sister toy-store chain to Toys "R" Us in the American Midwest that would later be re-branded as part of the Toys "R" Us chain. The original Toys "R" Us store design from 1969 to 1989 consisted of vertical rainbow stripes and a brown roof with a front entrance and side exit.

At its peak, Toys "R" Us was considered a classic example of a category killer, a business that specializes so thoroughly and efficiently in one sector that it pushes out competition from both smaller specialty stores and larger general retailers. Since the rise of mass merchants like Walmart, Target and Amazon, however, Toys "R" Us has lost much of its share of the toy market, and has fallen behind Walmart in toy sales since 1998.


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