Mars brands

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Mars brands

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Answer 1

Royal Canin

Royal Canin manufactures and supplies dog and cat feed worldwide. The company also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats.

It was established by a French veterinary surgeon after he successfully treated a number of skin and coat conditions in pets by feeding them a cereal-based diet he prepared in his garage. After importing an extruder from the US, the company was the first to manufacture dry pet food in France. Aimed primarily at breeders, production steadily increased and distribution extended further into the European market. Sold to the Guyomarc'h Group in 1972, it underwent a further period of expansion, especially in the area of research and development, before being purchased by the Paribas Bank in 1990. The company was floated on the French stock exchange but removed later after it was sold to Mars, Incorporated.

The company was established by the French veterinary surgeon Jean Cathary in 1968. He had a veterinary practice in a village in the Gard region of France and was concerned many peopleâ€™s pets were being presented with a variety of health problems, especially skin and coat conditions. Convinced the cause was dietary, Cathary devised a cerealâ€“based recipe, which he prepared in an oven in his garage.

The diet successfully alleviated the problems pets were presented with, so in 1968, Cathary registered the food with the trademark â€œRoyal Caninâ€. He closed his veterinary practice to concentrate on manufacturing and distributing the feed. An extruder was imported from the U.S. and Royal Canin became the first manufacturer of dry pet food in France and the first European company to use an extruder. The target market was primarily breeders and German Shepherd associations; television advertising was used to promote the product, something which was not being undertaken by competitors.

Production steadily increased and in 1970, the company was incorporated as "Royal Canin S. A."; a larger factory was opened in Aimargues and began distribution throughout Europe. Forty staff were employed in the annual production of fiveâ€“thousand five hundred tons of feed. A subsidiary, Royal Canin Iberica, was established in Spain. However, Cathary sold the company to the Guyomarc'h Group in March 1972. Guyomarc'h was a much larger, family run, animal feed business founded by Jean Guyomarcâ€™h in 1954, which specialised in livestock feed.

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Answer 2

Seeds of Change

Seeds of Change is an organic seed and food company owned by Mars, Inc. Until summer 2010, the company was based in Santa Fe, New Mexico, and producers of a line of processed organic foods including pasta sauces and salad dressings. Seeds of Change was founded in 1989, as a seed company specializing in organics by Gabriel S.M. Howearth. The company devotes 1% of its net sales toward sustainable organic farming initiatives. Its products do not contain genetically modified organisms (GMOs) and are not irradiated.

The Seeds of Change Research Farm and Gardens were founded in 1989 in Gila, New Mexico by Kenny Ausubel and Gabriel Howearth. By 1996, the Research Farm moved north to a site closer to the company's Santa Fe offices. The farm includes over a thousand varieties of plants on six acres of land originally cultivated by the Tewa people on a flood plain along the Rio Grande in El Guique, New Mexico. The farm is certified organic by Oregon Tilth.

In August 2010, Mars announced that it would close the El Guique farm and move some management to Los Angeles. A final tour of the farm was provided on Saturday, August 14. A spokesperson for Mars indicated the closure was due to a "strategic shift" and that not all the employees would retain their jobs.

In a partnership with Conservation International, Seeds of Change seeks to strengthen and protect traditional shade cropping cabruca cacao cultivation in Brazil. The 1% Fund also supports the Environmental Working Group, the Organic Trade Association, the Organic Center, and the Organic Farming Research Foundation.

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Answer 3

Sheba (cat food)

Sheba is a brand of canned cat food produced by Mars, Incorporated.

In January 2011, Mars Petcare US announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States. A special webpage explained that the decision was based on economic factors:

Although the SHEBAÂ® PREMIUM CUTSÂ® Dinners product line enjoyed a loyal following of consumers, in the current economic environment, and given Sheba Dinners high price point, we do not anticipate the U.S. customer base growing enough to compensate for import challenges that make production prohibitively expensive.

As of July 2012, Sheba is again available in the United States. However, it now comes in pull-tab cans as opposed to the former plastic trays.

In mid-2014, Sheba once again returned to plastic trays with it's Perfect Portions line. One can of Sheba brand cat food contains two servings, but the consumer must manually separate the portions for their pet. The Perfect Portions line reintroduced the plastic packaging by splitting the contents of one can into two separate serving trays, thus eliminating the need for manual separation. The line is priced slightly higher than Sheba canned food.

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Answer 4

Spillers

Spillers Ltd

Spillers Ltd was a British company that owned flour milling operations, operated bakeries and also sold pet food and equine feeds.

Winalot is a popular brand of dog food sold by Spillers. The name was first used in 1927 for dog biscuits. They were initially marketed as a food for racing greyhounds, but soon gained popularity with pet-owners and became a brand leader in the 1930s.

In 1947, Spillers acquired Foster Mill next to the railway station in Station Road, Cambridge.

In 1964, Spillers took over the Kennomeat dog food brand with its acquisition of a subsidiary of Robert Wilson & Sons, Scottish Animal Products Ltd.

In 1978, Spillers acquired Modern Maid Food Products Inc of Garden City, NJ (NYSE:MMF).

In 1979 Spillers was acquired by Dalgety plc, after a hostile take-over battle. The company's bakery business was spun off and sold to Allied Bakeries.

In the late 1990s, following a BSE crisis in the United Kingdom, Dalgety entered into a series of disposals and sold Spillers flour milling operations to Kerry Group plc in 1997 and its pet foods business to NestlÃ© in 1997.

The Spillers business was expanded by NestlÃ©, and the Winalot brand was extended to include a range of dry and tinned dogfoods and snacks.

Titanic biscuit From a lifeboat - goes on auction

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Answer 5

Whiskas

Whiskas (formerly known as Kal Kan) is a brand of cat food sold throughout the world. It is owned by the American company Mars, Incorporated. It is available either as meat-like pieces in cans, pouches, or dry biscuits. Most packaging is a recognisable purple color with a stylized silhouette of a cat's head.

Whiskas was originally known as Kal Kan when it started in 1936. In 1988, the company changed its name to Whiskas in order to promote its cat food internationally.

In the United States, Whiskas is made in McLean, Virginia by Pedigree Petfoods.

In the UK, a well-known advertising slogan for Whiskas was "eight out of ten owners said their cat prefers it". After a complaint to the Advertising Standards Authority, this was changed to "eight out of ten owners who expressed a preference said their cat prefers it". The British panel show 8 out of 10 Cats took its name from the slogan. The slogan has been much imitated â€“ in the 1980s, Red Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning a trendy person. Similarly, a 1987 TV advertisement for Pretty Polly in which a nylon stocking was used to replace the fan belt in a Jaguar car used the slogan "So smooth, 9 out of 10 cats prefer them", "cat" this time being a reference to the make of car featured.

In 1998, Australian rules footballer Garry Hocking changed his name by deed poll to "Whiskas" as part of the Geelong Football Club promotion with the company. It was the first such publicity stunt of its kind.

On 27 January 1999, Whiskas singles aired the very first "commercial for cats" on American TV. The VHS release featured a small segment on how the advert worked, and showed several cats' reactions. The advert itself was a collection of clips with contrasting colours, fish and video captured from underwater. The end of the video (before fading out and then running again) claimed that "In our tests, 8 out of 10 preferred it", a previously mentioned slogan for the company.

In Hungary, the Whiskas advertising slogan is "A macskÃ¡k Whiskast vennÃ©nek", which means "Cats would buy Whiskas (if they could)". Slogans with the same meaning are used in Serbia, Germany, Finland, Estonia, France, Slovakia, Czech Republic, Russia, Romania, Poland and Slovenia.

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