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Jaguar Cars

Jaguar
Brand of Jaguar Land Rover
Industry Automotive
Fate 1945: SS Cars Limited changed its name to Jaguar Cars Limited
1966: Merged with British Motor Corporation
1968: Merged with British Leyland
1984: Demerged
1989: Taken over by Ford
2008: Sold to Tata Motors
Founded 1922
Founder Sir William Lyons and William Walmsley
Headquarters Whitley, Coventry, United Kingdom
Key people
Cyrus P. Mistry (Chairman)
Dr Ralf Speth (CEO)
Ian Callum (Jaguar Design Director)
Phil Popham (Jaguar Land Rover Group Marketing Director)
Products Luxury vehicles
Owner Tata Motors
Parent Jaguar Land Rover
Website www.jaguar.com

Jaguar (/ˈæɡjuː.ər/ JAG-ew-ər) is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.

Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. S. Cars Limited the business extended to complete cars made in association with Standard Motor Co many bearing Jaguar as a model name. The company's name was changed from S. S. Cars to Jaguar Cars in 1945. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.

Jaguar was de-merged from British Leyland and was listed on the in 1984, becoming a constituent of the FTSE 100 Index until it was acquired by Ford in 1990. Jaguar has, in recent years, manufactured cars for the British Prime Minister, the most recent delivery being an XJ in May 2010. The company also holds royal warrants from Queen Elizabeth II and Prince Charles.


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