Almond Joy
Almond Joy
An Almond Joy is a candy bar manufactured by Hershey's. It consists of a coconut-based center topped with one or two almonds, the combination enrobed in a layer of milk chocolate. Almond Joy is the sister product of Mounds, which is a similar confection but without the almond and coated instead with dark chocolate; it also features similar packaging and logo design, but in a red color scheme instead of Almond Joy's blue.
The Peter Paul Candy Manufacturing Company was founded by six Armenian immigrants in 1919, introducing the Mounds bar in 1921, which became a hit with the U.S. military during World War II, who by 1944 purchased 80% of their production for use in rations (5 million bars/month). The Almond Joy bar was introduced in 1946 as a replacement for the Dreams Bar, which was introduced in 1934, consisting of diced almonds and coconut covered with dark chocolate. In 1978, Peter Paul merged with the Cadbury-Schweppes company of England. In 1988, Hershey’s purchased the United States rights to their chocolate business for $300 million, which included the Mounds, Almond Joy, and York Peppermint Patties brands, in addition to Cadbury-only products such as Dairy Milk and Carmello.
During the 1970s, Peter Paul used the jingle "Sometimes you feel like a nut / Sometimes you don't / Almond Joy's got nuts / Mounds don't" to advertise Almond Joy and Mounds in tandem. In a play on words, the "feel like a nut" portion of the jingle was typically played over a clip of someone acting like a "nut", i.e., engaged in an unconventional activity, such as riding on a horse backward.
In the 2000s, Hershey began producing variations of the product, including a limited-edition Piña Colada and Double Chocolate Almond Joy in 2004, a limited-edition White Chocolate Key Lime and Milk Chocolate Passion Fruit Almond Joy in 2005, and a limited-edition Toasted Coconut Almond Joy in 2006.
Bounty (produced by Mars, Incorporated) is a popular European version of Almond Joy, similar in shape and make-up, although without the almond (like Mounds, but sometimes with milk chocolate instead of dark chocolate, though Bounty is also sold in dark chocolate). F.B. Washburn Candy Corporation produced the Waleeco chocolate-covered coconut candy bar for many years.
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