The Hershey Company brands

Question

This piglix contains articles or sub-piglix about The Hershey Company brands

Answer 1

Scharffen Berger Chocolate Maker

Scharffen Berger Chocolate is a line of chocolate produced by Artisan Confections Company, a subsidiary of The Hershey Company. Acquired by Hershey in 2005, it was formerly Scharffen Berger Chocolate Maker, an independent Berkeley, California-based chocolate maker, founded in 1996 by sparkling wine maker John Scharffenberger and physician Robert Steinberg.

The company was a manufacturer of chocolate — as opposed to the far more common chocolatiers, who make their products using chocolate acquired from wholesalers and manufacturers — the first American company founded in the past 50 years to make chocolate "from bean to bar". Scharffen Berger primarily produced chocolate bars, using small-batch processing and focusing on dark chocolate varieties with high cocoa solid content.

The company's origins lie with founders John Scharffenberger and Robert Steinberg. In 1989, Steinberg, a physician, was diagnosed with cancer and given a 50% chance of dying within ten years of the diagnosis. Steinberg promptly sold his practice and began exploring other career options. He read through a 600-page chocolate cookbook at the urging of a friend, which sparked Steinberg's interest in chocolate making. He began travelling to study the process of chocolate making. Steinberg toured the Bernachon chocolate company in Lyon, France, in 1993. He soon composed a letter in French asking Bernachon for an internship and was granted a brief two weeks with the small company.

Steinberg returned from his internship in France and soon ran into John Scharffenberger, his former patient and neighbor. Scharffenberger, a winemaker and businessman, was selling his winery, Scharffenberger Cellars, and was exploring potential new business opportunities. Steinberg offered Scharffenberger a piece of French chocolate which he happened to have in his pocket. "Robert had this chunk of chocolate in his pocket that I think he'd been carrying for months. But it tasted better than anything I'd ever had," Scharffenberger later recalled in a 1998 interview with People Magazine.

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Answer 2

Reese%27s Whipps

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Answer 3

Rolo

Rolo

Rolo (pronounced /ˈrəʊləʊ/), referring to the roll-styled candy) is a brand of truncated-cone-shaped or frustum-shaped chocolates with a caramel centre, the shape resembling that of a shallow inverted bucket or tub or a traditional lampshade. First manufactured in the UK by Mackintosh's in 1937, they are made by Nestlé, except in the United States where production has been licensed by The Hershey Company.

The Rolo product was developed in England by Mackintosh's, (later Rowntree-Mackintosh), simply a combination of Mackintosh's Toffee and a chocolate coating. Rolo was first sold in 1937.

They were also produced in Norwich until 1994, when all UK production moved to Fawdon in Tyneside, by Nestlé. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos, (all of which use the same type of caramel) yogurts and Easter eggs made. In May 2011, McDonald's combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product.

Initially the New England Confectionery Company acquired a license to produce Rolos in the United States. However, they have been produced in the U.S. by The Hershey Company since 1969. Initially, the U.S. wrappers from Hershey indicated that the confectionery had been produced in England.

Rolo was advertised for many years with the slogan "Do you love anyone enough to give them your last Rolo?". In 1996 the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. This ad was produced by Ammirati Puris Lintas, which now belongs to Lowe Worldwide. In this ad an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying elephants never forget.

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Answer 4

Skor

Skor

Skor is a candy bar produced by The Hershey Company. It was first marketed in the United States in 1981 and later launched in Canada in 1983 under the name of "Rutnam". Skor is Swedish for "shoes", and the crown that appears in the product's logo is identical to that found in the Swedish national emblem of Tre Kronor ("Three Crowns"). It was originally intended as the competition for the Heath bar produced by the Heath Company and, later, the Leaf Candy Company. Despite Hershey's acquisition of Leaf, Inc., in 1996 and subsequent production of the Heath bar under the Hershey name, the company continues to market the Skor bar.

The bar consists of a thin slab of butter toffee covered in a milk chocolate coating. It is similar in style to a Daim bar. Skor is available from retail stores as a single or king size wrapped candy bar in a 1.4 oz (39 gram) portion.

The Skor bar is very similar to its old competition the Heath Bar. However, there are differences between the two, such as the Skor being slightly thicker.

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Answer 5

Snack Barz

Hershey's Snack Barz is the name of a brand of candy bar produced, marketed, and sold by The Hershey Company.

Snack Barz are a combination of crisped rice held together with marshmallow and reinforced with a coating of Hershey's milk chocolate.

In 2004, The Hershey Company released three flavors of Snack Barz: Hershey's Chocolate Creme, Reese's Peanut Butter, and Hershey's S'mores Marshmallow Creme. Later, the company began manufacturing and distributing two new flavors of Snack Barz in 2005: Caramel and Cookies 'n Creme.

Hershey's Snack Bars are manufactured, packaged, and sold by The Hershey Company. The Snack Barz are made of two layers of a crispy rice and marshmallow mixture. In between these two "rice and marshmallow bars", a "creamy" marshmallow layer is added in between the two pieces to help the layers stick together. The end product is dipped in Hershey's chocolate before it is packaged and boxed.

Snack Barz are sold in 1.5 and 2.1 ounce bar sizes. Each 1.5 ounce Snack Bar sells for about 70 cents, while each 2.1 ounce Snack Bar sells for about US$1.05 a bar.

Hershey's Snack Bars are advertised as being a healthier candy bar (as compared with traditional candy) as well as having zero grams of trans fat and being a good source of calcium, iron, and "seven essential vitamins" (one bar has about fifteen percent of the Recommended Dietary Allowance of them). For these reasons, when the product was first released The Hershey Company aimed much of their marketing at parents concerned about the health of their children.

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Answer 6

Swoops

Swoops were a Pringle-shaped chocolate candy manufactured by The Hershey Company. They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond. Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme.

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Answer 7

Symphony (candy)

Symphony is a variety of two chocolate bars made by The Hershey Company under the Hershey brand name. The milk chocolate contains the identical ingredients used in the regular chocolate bars made by Hershey's, but have varying amounts of some ingredients (specifically cocoa butter, chocolate and lactose) in order to give a creamier flavor. It marked the first departure from Hershey's original milk chocolate recipe in 1984 designed by Milton Hershey.

The name "Symphony" is given to the bars because it is supposed to be a treat to the mouth in the same way music is to the ears.

Symphony was developed after research begun in 1984. Prior to its release to the general public, it was first testmarketed in the Los Angeles and San Francisco areas. It was targeted to a more mature audience including the middle- and upper-class consumers.

It was found to be the most preferred of nine products test-marketed by Hershey's in China.

Symphony was introduced in 1989 in two varieties: Milk Chocolate (sometimes called the "plain" version) and Almond Toffee (which contains almonds and toffee chips).

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Answer 8

Take 5 (candy)

The Take 5 (known as Max 5 in Canada but now discontinued) is a pretzel, caramel, peanut and peanut butter-filled, milk chocolate coated candy bar released by The Hershey Company in December 2004. The "5" in the name refers the combination of five ingredients: milk chocolate, peanuts, caramel, peanut butter, and pretzels.

Due to its popularity, The Hershey Company has produced several variations of the original candy in 2005-2006:

Take 5, amongst other candy bar products often included cocoa butter, a fat derived from the cocoa bean. However, beginning in 2006 the price for cocoa butter began to increase dramatically, by 2008 the price per ton had increased from $4,000 to $8,100. This placed pressure on Hershey and other chocolate manufacturers to reduce costs. Staple products such as the Reese's peanut butter cups and Hershey's Kisses were not affected by the price change, but second and third tier products saw a change in their composition, cocoa butter was substituted with other cheaper products, such as vegetable and sesame seed oil. However, in the end of 2014, The Hershey Company changed the formulation back to "milk chocolate". The new coating meets the FDA definition of milk chocolate that only allows the use of cocoa butter and milk fat.

At the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper has a black background with ringed gray stripes and a new lime green logo. According to Take 5's brand manager, Chris Kinnard, the new marketing campaign will focus on targeting millennials. The brand is also using Twitter, Facebook, and Tumblr to revitalize its name.

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Answer 9

Twizzlers

Twizzlers

Twizzlers is a brand of candy in the United States and Canada. Twizzlers is the product of Y&S Candies, Inc., of Lancaster, Pennsylvania, now a subsidiary of The Hershey Company.

The manufacturer of Cherry Twizzlers candy is one of the oldest confectionery firms in the United States. The company was established in 1845 as Young and Smylie, and adopted Y&S as its trademark in 1870. National Licorice Company was created in 1902 through the merger of three small firms: Young & Smylie, S.V. & F.P. Schudder and H.W. Petherbridge. In 1908 a plant was opened in Montreal and in 1929 the Twizzler brand was established. The company changed its name to Y&S Candies Inc. in 1968 and was acquired by Hershey Foods in 1977.

Since 1999, Twizzlers have also been manufactured in Memphis, Tennessee, as well as the main Lancaster location, in a Y&S plant that also makes chewing gum and other candies. From 1970 through 1999, it was manufactured at a plant in Farmington, New Mexico, but relocated the operation to Memphis because of rising transportation costs. According to the Guinness Book of Records, the longest licorice twist ever made measured 1,200 feet (370 m) and 100 pounds (45 kg) and was made at the Y&S Candy Plant in Lancaster, Pennsylvania. This record-breaking twist became a Guinness World Record, on July 19, 1998.

While the original flavor introduced in 1845 was licorice, in the late 1970s the company began to expand its flavors to include strawberry, grape, chocolate, cherry, and watermelon flavors, and a variety of shapes and sizes. In addition to their Twists, Bites, and Nibs of various sizes, Y&S introduced Pull 'n' Peel in 1994. Twerpz and Strawz came along in 2004.Limited edition cherry cola and "rainbow" (fruit variety consisting of strawberry, orange, lemonade, watermelon, blue raspberry and grape) flavors were introduced in 2006. Today all these flavors of "rainbow" Twizzlers are still sold in stores and movie theaters. The company also manufactures a special 2-foot-long (61 cm) variety; the regular length of Twizzlers is 8 inches (20 cm).

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Answer 10

Whatchamacallit (candy)

Whatchamacallit

Whatchamacallit is a candy bar marketed in the United States by The Hershey Company.

This candy bar was first introduced in 1978. The "Whatchamacallit" name was devised by Patricia Volk, the writer of STUFFED: Adventures of a Restaurant Family when she was the Associate Creative Director at Doyle Dane & Bernbach and was in charge of new brands on the Hershey account. From 1987 to 2008, Whatchamacallit has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating. In the late 1980s, a commercial was created in a new wave style referring to the bar in various ways to say "whatchamacallit", including names that had been made up, such as "wowzamadooala." Hershey's Whatchamacallit is found in recipes for various food items, including pies, cookies, cheesecakes, and cupcakes.

The advertising for the Whatchamacallit peaked in the 1980s, after this period Hershey Company ran noticeably fewer advertisements on this product. However, despite the lack of attention the company gives it compared to other its products, the Whatchamacallit is still in production as of 2016.

In Canada, an identical candy bar is marketed by Hershey's as Special Crisp, but does not have the wide distribution in Canada that the Whatchamacallit has in the United States.

In 2008, the Hershey Company began to change the ingredients for some of its products, replacing the relatively expensive cocoa butter with cheaper oil substitutes. Such cost cutting was done to avoid price increases for the affected products.

Hershey's changed the description of the product and altered the packaging slightly along with the ingredients. Though the new formula still contains chocolate, according to United States Food and Drug Administration food labeling laws, products that do not contain cocoa butter cannot legally be described as milk chocolate. Instead, such products are often referred to as chocolate candy.

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