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Mars (chocolate bar)


imageMars bar

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Mars is a British chocolate bar. It was first manufactured in 1932 in England, and was advertised to the trade as being made with Cadbury's chocolate couverture.

In the United States, a different confection bore the Mars bar name.

In 1932, Forrest Mars, son of American candy maker Frank C. Mars, rented a factory in Slough and with a staff of twelve people, began manufacturing a chocolate bar consisting of nougat and caramel covered in milk chocolate, modelled after his father's Milky Way bar, which was already popular in the US. The bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering.

In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance. Its price also increased. The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. The slogan "Pleasure you can't measure" was intended to appeal more to women and youths.

Various sizes are made (sizes as of 2008): miniature bars called "Fun Size" (19.7 g) and "Snack Time" (36.5 g) (both sold in multiple packs); a larger multi-pack size of 54 g; the regular sized single 58 g bar and a "king-size" 84 g bar which has since been replaced by "Mars Duo" (85 g) – a pack that contains 2 smaller bars of 42.5 g each instead of 1 large one. The regular 58 g single bar contains 260 calories.

In the second half of 2008, Mars UK reduced the weight of regular bars from 62.5 g to 58 g. Although the reduction in size was not publicised at the time, Mars claimed the change was designed to help tackle the obesity crisis in the UK. The company later confirmed that the real reason for the change was rising costs. In 2013, the "standard" Mars bar was further reduced to 51 g.



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Maverick (chocolate)


Maverick was a chocolate bar snack manufactured by Nestlé Rowntree and marketed in the UK.

The snack, which was similar to the Fuse bar sold by Nestlé Rowntree competitor Cadbury, was launched in 1997 and contained caramel, raisins and biscuit and toffee pieces covered in milk chocolate. The product was discontinued three years later.

Maverick bars featured in the British comedy series The League of Gentlemen. In the sketch, "Pop" disowns his adult son because he failed to prevent a theft of nine Maverick bars from the newspaper booth he was watching.




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Mekupelet


imageMekupelet

Mekupelet (Hebrew: מקופלת‎‎) (English name: Chocolate Log) is a bar of thinly folded milk chocolate produced in Israel since 1935 by 'Elite' now a subdivision of the Strauss Group. The Hebrew name means "folded". It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.

Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the 'Magadim' factory of the Strauss Group.

Several varieties of Mekupelet have been produced over the years, including:




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Milky Way (chocolate bar)


imageMilky Way

US Milky WayUK Milky Way

The Milky Way bar is a chocolate-covered candy bar manufactured and distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and sold as the Mars bar everywhere else. The global Milky Way is a different chocolate candy bar similar to the American 3 Musketeers (chocolate bar).

The Milky Way bar was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste were taken from a famed malted milk drink (milkshake) of the day, which was in turn named after the Earth’s galaxy.

On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally and sold $800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.

By 1926 it came out in two flavors, chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each for a nickel. In June 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla were separated. The vanilla version, with a dark chocolate coating, was called "Forever Yours" and it was produced until 1979. In 1989, Forever Yours was reintroduced and renamed "Milky Way Dark," and later "Milky Way Midnight".



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Milkybar


Milkybar is a white chocolate confection produced by Nestlé and sold in the United Kingdom, Australia, Canada, New Zealand, India, Ireland, Kuwait, South Africa, and Spain. It is sold under the name Galak in Ecuador, Brazil and Continental Europe. Nestlé have produced white chocolate since the 1930s, and started using the brand Galak in 1967. In some markets, notably Australia and New Zealand, Milkybar does not contain cocoa butter, and is not labelled as chocolate.

Since 1961, the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". The advertisements usually take place in a Wild West setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of New Zealand was selected in 2010, the character had always been male.

In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar". In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Galak was promoted using the 1971 French animated series Oum le Dauphin Blanc ("Zoom the White Dolphin"), with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white dolphin Oum typically overcome villains such as pirates or sharks. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.



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Milo (chocolate bar)


Nestlé Milo is a brand of brownie, caramel, Milo balls and chocolate-covered candy bars, produced by Nestlé for sale in Australia. The Milo bar uses the name and ingredients of the Australian-created Milo chocolate powder, and is a part of the Milo-brand family that also includes drinks, ice cream, smoothies and mousse.

The candy bar has changed in make and name since its first iteration. The first was the "Milo Bar" introduced in the 1990s and became very popular. It was Milo crumble covered in chocolate. Nestle replaced it with "Milo" brownie, caramel and Milo balls.



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Moro (chocolate bar)


imageMoro

Moro is the brand name of two different versions of chocolate bar made by Cadbury, one sold in Ireland, one in Australia and New Zealand, and Middle East.

The Irish Moro consists of nougat, biscuit and caramel filling and chocolate covering. The wrapper is blue, with the "Moro" logo in white. It is manufactured and sold in Ireland.

In May 2006, Moro Peanut was launched, with the words "Formerly Starbar" displayed prominently on the label; the wrapper on this variant is red. In the summer of 2007 a Coconut Moro bar was released as a limited edition in Ireland and colloquially known as the Bounty Moro. The wrapper is white with the Moro logo in yellow with a blue outline. In 2014 a Moro GAA special edition was launched in a deal with two sponsors of the GAA.

The New Zealand (now Australian) bar has a black wrapper with "Moro" written in yellow (see side photo). The slogan is "Get more go" due to its high energy content. This bar has a whipped nougat and caramel centre and is covered in chocolate. There are three different types of Moro sold in New Zealand, the aforementioned 'standard Moro', the Moro Double Nut containing peanuts and hazelnuts, and the recently released Moro Gold, which is similar to the Irish Moro and the Boost Bar sold by Cadbury in Australia. It is available in New Zealand, and a very limited number of stores in Australia, although Moro is one of the miniature chocolate bars found in Cadbury Favourites. It is equivalent to the Australian or European Mars Bar, as well as being very close to the Australian Cadbury Whip, however within New Zealand it has eclipsed the Mars Bar, becoming something quintessentially Kiwi as well as Cadbury's best selling bar within New Zealand. It's stated on the fun facts page of the Cadbury New Zealand website that a Moro bar is consumed once every two seconds.

The Deep-fried Moro Bar is sold by New Zealand Fish and chip shops as an alternative to the Deep-fried Mars bar, particularly in Dunedin.



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Mounds (candy)


imageMounds

Mounds is a candy bar made by Hershey's. It consists of a filling made of shredded coconut, which is enrobed in dark chocolate. The Mounds bar's sibling is Almond Joy, which is made the same way but with milk chocolate and a whole almond crowning the coconut.

Mounds' original slogan, "Indescribably Delicious", was created when Mounds ran a contest to come up with the best two words to sell a candy. Leon Weiss, the person who came up with the slogan, won $10, while Mounds went on to use the slogan in advertising and on the wrappers, still continuing today.

Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red, and the two candies are often advertised together. The candy's famous 1970s ad campaign used a jingle, "Sometimes you feel like a nut, sometimes you don't / Almond Joy's got nuts / Mounds don't", written by Leon Carr.

A limited-edition Mounds Island Orange candy bar was introduced in 2006 with orange-colored and -flavored coconut.

A similar coconut-filled chocolate bar by the name of Bounty is manufactured by Mars, Incorporated and sold in markets other than the United States. The bars are sold in light or dark chocolate and are recognized by their blue (light chocolate) or red (dark chocolate) wrappers. Neither bar contains almonds.

Mounds was created in 1920 as a single piece for 5 cents. In 1929, the Peter Paul Company purchased the line and had begun production. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II. Mounds was made in milk chocolate, as well. During World War II, Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out. Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar. Over the years, Peter Paul added several products to its line, including the Almond Joy candy bar and York Peppermint Patties. Cadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. operations in 1988.



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Mountain Bar


Mountain Bar is a chocolate bar made by Brown & Haley, Inc. Mountain Bars consist of chocolate and peanuts molded around one of three flavored fillings: vanilla, peanut butter or cherry.

The Mountain Bar was first created in 1915 at the Brown & Haley factory in Tacoma, Washington. Originally called Mount Tacoma Bars, the name was changed in 1925 after Brown & Haley began distribution of the candy in Seattle. Shortly after World War II a cherry version of the Mountain Bar was introduced. This was followed by the peanut butter variety in 1974. Cappuccino and Mint flavored Mountain Bars were briefly available in 2010.



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