ITV (Independent Television) is the original British advertising television network. Some of the franchise holders, most notably ITV plc and its predecessor companies Granada plc and Carlton Communications, set up other television channels, some with the ITV brand, some not.
The ITV network was launched in 1955, a federal network of fifteen regional companies granted franchises either solely on a geographical basis or also on a weekday/weekend split basis. The franchises were reallocated several times and now, except for two in Scotland, all the franchises are owned by ITV plc, and are branded as ITV or UTV. The network contains a variety of programming, such as entertainment, dramas, documentaries, news, films and sport. A timeshift channel, ITV +1, is available on Freeview, Sky, Freesat and Virgin Media.
After 1964, the fourth push-button channel selector on British televisions was traditionally labelled "ITV2", in the expectation that the second commercial channel would be awarded to ITV in the near future. In the event, Channel 4 claimed the button when it launched in 1982. It was not until 1998 that ITV launched its first new digital channel, known as ITV2. This combines more repeated and new entertainment and films as well as behind the scenes and imported programmes for the modern world. It is available on all digital services and broadcasts 24 hours a day. A timeshift channel, ITV2 +1, is available on Freeview, Sky, Freesat and Virgin Media. Before 2 August 2011, ITV2 +1 was only available on Freeview between 19:00 and 06:00, as it was forced to timeshare with CITV, and, in Scotland, TeleG (until it closed).
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