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Starbucks


imageStarbucks Corporation

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of November 2016 it operates 23,768 locations worldwide, including 13,107 (+170) in the United States, 2,204 (+86) in China, 1,418 (-12) in Canada, 1,160 (+2) in Japan and 872 in South Korea (bumping United Kingdom from 5th place) (Differences reflect growth since Jan 8, 2016).

Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience, while popularizing darkly roasted coffee. Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays uses automated espresso machines for efficiency and safety reasons.

Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks including items such as chips and crackers; some offerings (including their annual fall launch of the Pumpkin Spice Latte) are seasonal or specific to the locality of the store. Many stores sell pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers; select "Starbucks Evenings" locations offer beer, wine, and appetizers. Starbucks-brand coffee, ice cream and bottled cold coffee drinks are also sold at grocery stores.

Starbucks first became profitable in Seattle in the early 1980s, and despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1980s, the company experienced revitalized prosperity with its entry into California in the early 1990s. The first Starbucks location outside North America opened in Tokyo in 1996; overseas properties now constitute almost one third of its stores. The company opened an average of two new locations daily between 1987 and 2007.



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Tata Starbucks


imageTata Starbucks Private Limited

TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation, that owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata Alliance".

In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. Despite a false start in 2007, in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded "Starbucks, A Tata Alliance". Starbucks had previously attempted to enter the Indian market in 2007. Starbucks did not cite any reason for the withdrawal.

On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle, Mumbai. Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport, and later one in Connaught Place. Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year, with an investment of ₹4 billion (US$59 million). However, the company would open its 50th store in India only on 8 July 2014.

The third city of India to get a Starbucks outlet was Pune, where the company opened an outlet at Koregaon Park, on 8 September 2013. Starbucks opened a 3,000-square-foot flagship store at Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.

At the Starbucks annual shareholders meet in March 2014, then Tata Starbucks CEO Avani Davda stated, "With 40 stores in four cities (in 17 months) and nearly 1,000 partners, India is the fastest growing market in Starbucks history." Starbucks opened its first store in Chennai and 50th store in India on 8 July 2014.



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Howard Behar


Howard Behar is former president of Starbucks Coffee Company International and the author of It's Not About The Coffee: Leadership Principles from a Life at Starbucks.

He started working at Starbucks in 1989 when the company had just begun to venture outside the American northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 by the time he was named president of Starbucks Coffee International in 1995. Under Behar’s leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in March 2007. He has been a director of the company since 1996.



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Adrian Bellamy


Adrian Bellamy is a British businessman. He serves as chairman of Reckitt Benckiser (: ).

Adrian Bellamy was born in England and educated in Southern Rhodesia. He received a Bachelor of Commerce and an M.B.A. from the University of South Africa.

He started his career in finance, and moved on to the retail industry in the 1960s. From 1995 to 2004, he served as chairman of the Supervisory Board of Gucci. From 2002 to 2008, he served as chairman of The Body Shop. He now serves as chairman of Reckitt Benckiser.

He formerly served on the board of directors of Starbucks (NASDAQ: SBUX). He sat on the board of directors of Gap Inc. (: GPS) from 1995, Williams-Sonoma (: WSM) since 1997, the Robert Mondavi Corporation since 2002, the Labelux Group since 2009, and Total Wine & More.



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Coffee Equipment Company


Coffee Equipment Company was a Seattle-based manufacturer of coffee equipment. The company focused on producing equipment that creates high-quality brewed coffee. It was purchased in 2008 by Starbucks.

The company's first product was the Clover 1s, a machine that produces brewed coffee one cup at a time. The machine uses a brewing method similar to that of a French press along with a vacuum system to separate the liquid from the coffee grounds.

Starbucks CEO Howard Schultz purchased the company after trying a cup brewed by a Clover machine and declaring it to be "the best cup of brewed coffee I have ever tasted".



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Jim Donald (businessman)


James Donald is an American businessman best known as former President and Chief Executive Officer of Starbucks.

Named one of the “Top 25 CEO’s in the World,” in 2006 by the Best Practice Institute, and one of the 25 most influential travel industry executives during 2013, Jim Donald earned a reputation early in his career for turning around financially ailing companies.

Donald was head of Albertson's operations in Phoenix, Arizona.

By 1991 Donald’s reputation "for turning around floundering companies" had reached Wal-Mart founder Sam Walton, who flew to Phoenix to convince him to run the discount giant’s nascent grocery division. Wal-Mart was experimenting with selling groceries at six stores but hadn’t figured out how to expand the concept. Donald revamped the company’s dysfunctional distribution center, which hadn’t been designed for grocery storage. By the time he left three years later, Wal-Mart had added grocery sales in 140 more stores.

From 1994 to 1996 he served as president of Safeway's 130-store eastern division. Overseeing the $2.5 billion business and more than 10,000 employees, he succeeded in reversing Safeway's four-year trend in declining same-store sales.

In 1996 Donald took over faltering Pathmark, a privately held, money-losing 143-store chain with good real estate and a crushing debt load. After prepping the company for a sale and watching the deal fall through, Donald filed for a prepackaged Chapter 11 bankruptcy that allowed him to slough off debt and reemerge with a public company.

Donald joined Starbucks, the world’s largest specialty coffee retailer, in 2002 as President of the North American division, where he managed operations for all Starbucks stores in the U.S. and Canada. He became President and Chief Executive Officer of the entire Starbucks Corporation before being asked to step down in 2008. During his tenure, Starbucks enjoyed record growth, including five straight years of 20%+ annual earnings increases. However, the company's share price dropped 42 percent during the last year of Donald's tenure as the economy slowed and business declined.

In 2009, in an effort to reverse its ailing fortunes, Haggen Food & Pharmacy named Donald President and CEO. Within two years Haggen was sold to Comvest Group.

In February 2012, Donald was named CEO of Extended Stay Hotels by Blackstone Group LP (BX), Centerbridge Partners LP and Paulson & Co., investment companies which had bought the hotel chain out of bankruptcy. Less than a year later, the company was transformed from an organization that was weeks away from running out of cash into the business that was named America’s Most Improved hotel brand. Donald left Extended Stay in December, 2015.



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Dragon Frappuccino


The Dragon Frappuccino is an unofficial Starbucks drink, not acknowledged on the menu, that was created when some Starbucks locations ran out of ingredients for the Unicorn Frappuccino. It is colored green and purple or pink. The recipe can vary, but it is generally regarded as being a Green Tea Frappuccino with vanilla bean powder, which forms the green color, and berry cup swirl, which forms the purple or pink color. Occasionally, the vanilla bean powder is excluded. The drink additionally can have mango sprinkles on top. Although this drink is supposed to be a replacement for the limited Unicorn Frappuccino, the berry cup swirl is hard to find, as it is an ingredient left over from the Unicorn Frappuccino. It was also praised for its inclusion of caffeine.



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Dumb Starbucks


"Dumb Starbucks" is the fifth episode of the second season of the American television docu-reality comedy series Nathan for You, and the thirteenth overall episode of the series. Written by series co-creators Nathan Fielder and Michael Koman, as well as Dan Mintz, it aired on Comedy Central in the United States on July 29, 2014. In the series, Fielder plays an off-kilter version of himself, who tries to use his business background and life experiences to help struggling companies and people, offering them strategies that no traditional business consultant would dare to attempt.

In the episode, Fielder attempts to help a struggling coffee shop by renaming it "Dumb Starbucks", a parody of the American coffee company and coffeehouse chain. While producing the episode, the actual "Dumb Starbucks" location provoked real international media coverage. This marks the second time Nathan for You has been taken seriously by mainstream media outlets. The location attracted dozens of visitors before it was allegedly shut down by the Los Angeles Health Department, an event incorporated into the episode, although the LACDHS has no records of Dumb Starbucks. Spectators and media commentators questioned the stunt's authenticity, viewing it variously as performance art, a statement on consumerism, a viral marketing achievement or the work of street artist Banksy.

Starbucks did not pursue legal action, although it did note to the press that it was "evaluating" the possibility while reinforcing that the "Starbucks" name is a protected trademark. Upon the episode's broadcast, it was acclaimed by television critics.

Elias Zacklin is the owner of Helio Cafe, a small coffee shop in East Hollywood, Los Angeles, that lacks customers. Fielder meets with Zacklin to discuss how he can compete with bigger coffee chains. His idea is that parody law permits fair use of a company's logos and branding, which should attract their customers. He suggests they change Helio's name to a parody of Starbucks named "Dumb Starbucks". Fielder meets with lawyer Peter J. Marx, who informs him that the legality is not yet sound because individuals could confuse "Dumb Starbucks" for the famous corporation, unless Fielder has established himself as a parody artist. In a twist, Fielder reveals he has fooled Marx into signing a release form that holds him responsible for any legal damages the stunt may create. Marx refuses to give Fielder the contract back, but Fielder confirms they have video footage of him signing the contract, which will hold up in court. Zacklin and Fielder begin writing parodies of popular songs to perform at an open mic night. Fielder also opens an art gallery containing pieces of visual art mocking popular culture, continuing his quest to become a parody artist.



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