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This piglix contains articles or sub-piglix about Starbucks
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Pasqua Coffee


Pasqua Coffee was a San Francisco-based retail coffee chain that was named The Pedestrian Café when it opened in 1983. It started as a single store and grew to almost 60 locations in San Francisco, Los Angeles, and New York City before it was acquired by Starbucks Coffee in 1999.



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Pumpkin Spice Latte


The Pumpkin Spice Latte is a coffee drink made with a mix of traditional fall spice flavors (cinnamon, nutmeg, and clove), steamed milk, and espresso, topped with whipped cream and pumpkin pie spice. Since 2015, it has also contained a small amount of pumpkin puree. The drink is offered by Starbucks and many other cafés on a seasonal basis, usually being introduced on the first of September—though in 2014 the drink was introduced earlier on August 25—and usually, depending on the store, will end sometime around the end of December.

Starbucks started developing the Pumpkin Spice Latte in January 2003 in an attempt to expand on the success of winter seasonal drinks such as the Peppermint Mocha and Eggnog Latte. According to Peter Dukes, Starbucks' director of espresso Americas, developers tested ten products with consumers, with the Pumpkin Spice Latte coming out in the middle of the group after chocolate and caramel flavors. However, as Dukes noted, "developers realized there was something special around the pumpkin flavor, especially since there wasn't anything around pumpkin at the time". The company experimented with different combinations and ratios of pumpkin to spice, ultimately deciding on a recipe with no pumpkin in it.

In fall of 2003, the final recipe was tested in Vancouver and Washington, D.C.. Sales of the drink exceeded all expectations—"we couldn't keep up initially" explained Dukes, "we had to expedite inventory to the stores [at the time 7,225—now nearly 19,000]." The product entered all American Starbucks stores the following year.

The company and consumers came to recognize the Pumpkin Spice Latte as Starbucks' most popular seasonal beverage, with more than 200 million sold between its 2003 introduction and 2015. After this, sales increased by 234% from 2008 to 2012. The beverage is known to have a distinctive aroma, which has since been branded into a range of articles, such as air fresheners and other foodstuffs, like tortilla chips, produced by companies other than Starbucks.



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Seattle%27s Best Coffee



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Starbucks Center


imageStarbucks Center

The Starbucks Center, formerly the SODO Center, world headquarters for Starbucks, is the largest multi-tenant building by floor space in Seattle, with over 2,200,000 square feet (200,000 m2). It is located in Seattle's SoDo neighborhood, which makes up a part of the city's large industrial district. It is both the largest and oldest building in the country to earn a national green certification.

In 1912, the building was constructed by the Union Pacific Railroad in a successful attempt to lure Sears, Roebuck and Co. to Seattle. The building was used to fulfill the Sears Catalog in the Western United States. Sears opened their retail store at this location in 1925. According to the owner, this was the world's oldest continuously operated Sears store.

The building was repeatedly expanded throughout the twentieth century. After the Sears catalog business was closed, the building was sold in 1990, and eventually redeveloped as the SoDo Center. Starbucks began moving some administrative offices to the old Sears building in 1993. On June 20, 1997 Starbucks became the building's primary tenant and secured the naming rights. The building underwent significant renovation following severe damage suffered in the 2001 Nisqually earthquake.



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Starbucks collectibles


Starbucks Collectibles are products manufactured by Starbucks Corporation and include Starbucks' cards, Starbucks' mugs, Starbucks' posters, and almost anything and everything manufactured or printed by Starbucks Corporation. The Starbucks Collectibles secondary market has existed since the inception of Starbucks and the Starbucks card collectible trading market has existed since the first Starbucks card was manufactured in 2001. In the month of May 2013, there were between 26,000 and 37,000 Starbucks' item auctions on eBay every day. In the summer of 2013, auctions for Starbucks rose to over 40,000 auctions daily.

Starbucks Corporation has watched the secondary market trading its cards for more than a decade on eBay and capitalized on the market by introducing the Starbucks Steel card limited release of 5,000 in 2012. According to Forbes, “The Starbucks Steel Card is Now Selling For More Than Twice Its Face Value On EBay”. The highest price ever paid for a single Starbucks card not loaded with money value was $10,277.00 on January 27, 2011 despite the fact that the card was only ten years old which rivals the value of a 1940 Joe DiMaggio Baseball card which is set at $1,265.74. www.buckscards.com has posted the issuance of every single card manufactured by Starbucks Corporation since its inception in 2001, from every single country in the world.

Starbucks Corporation actually boosts the secondary market by creating mugs and cards that are regional. For instance, in 2013, there were regional cards only released in the city on the card. These included New York, San Francisco, Los Angeles, Washington D.C., Boston, Chicago, and the first county card for Orange County, California. This creates a frenzy of buying as collectors swarm to buy from other cities across the U.S. on eBay. Starbucks also released that year a series of mugs along the same lines with their "You Are Here" mug collection so that collectors again had to resort to eBay to get a complete collection. Starbucks promotes these releases on their blog.

Another section of the Starbucks secondary market that is fast-growing is the resale of Partner (the term for a Starbucks employee) items. This includes the resale of Partner cards, Partner reward pins, Partner booklets, Partner hats and aprons, and Starbucks stickers and stamps.

A similar collector movement that gained momentum as quickly happened with Disneyana in the 1980s.



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Starbucks Israel


imageStarbucks Israel (סטארבקס)

Starbucks Israel (Hebrew: סטארבקס‎‎) was a coffee chain in Israel, opening in 2001, with six locations in Tel Aviv before closing in 2003.

Starbucks Coffee International, a subsidiary of Starbucks Coffee Company, partnered with Delek Group of Israel to form the Israeli subsidiary of Starbucks, under the joint venture known is Shalom Coffee Company. The joint venture formed in 2001, was owned 19.5% by Starbucks and 80.5% by Delek, with Starbucks holding the option to increase their share to 50%.

Delek paid $250,000 for the franchise rights, plus owed 6% of sales to Starbucks.

Plans were for September 1, 2001 to have the first location open in Tel Aviv’s Rabin Square. Starbucks had hoped to have 20 locations open in Israel within the first year.

In 2002, within a year of Starbucks Israel opening, Delek was already shopping its stake.

Before its closing, Starbucks had 6 locations in Tel Aviv, with 120 employees. Additionally they had previously planned on opening a location in Jerusalem but withdrew the plans due to fear of terror attacks. On March 31, 2003 Starbucks announced that they would be closing their stores in Israel.

Starbucks closing caused many controversies over rumors that the stores were closing due to political reasons. Many rumors began circulating on the internet that they were closing as part of an Arab boycott of American businesses in Israel. Based on information put out by Starbucks, no information pointed towards caving into anti-Israel preasure. Bill O’Shea, Starbucks VP of Business Development in Europe, Middle East and Africa, released a letter stating that Starbucks chose to close their Israel locations due to business reasons, not political.

In September 2005 Starbucks hired MAN Properties Real Estate Consultants to explore their options to return to Israel. Starbucks was looking for a managing partner to team up with in Israel for the reemergence.

In 2006, 2009, 2010 and 2014 when fighting in Israel has worsened, there were several calls to boycott Starbucks for supporting Israel.

Starbucks chairman and CEO, Howard Schultz, was born to a Jewish family. Despite this, during several calls to boycott, Starbucks stated that neither they nor Schultz personally support the Israeli Government or the Israeli Defence Force. Starbucks also reiterated that they did not close the Israeli locations due to political reasons, but due to market challenges.



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Starbucks Workers Union


The Starbucks Workers Union is a union formed by the Industrial Workers of the World (IWW) to organize retail employees of Starbucks. The union has members at Starbucks locations in New York City; Chicago; Grand Rapids, Michigan; Cincinnati; Quebec City; Bloomington, Minnesota, and Omaha, Nebraska.

On May 17, 2004, Starbucks's workers at the 36th and Madison store in midtown Manhattan organized the first Starbucks barista union in the United States. The union drive had its origins in barista's complaints that a starting wage of $7.75 an hour was not a living wage in New York City and that Starbucks refused to guarantee regularity of hours per week. The union has also joined with Global Exchange in calling on Starbucks to purchase at least 5% of the store's coffee from fair trade certified sources. The 12 workers submitted union cards to the National Labor Relations Board (NLRB) for a certification election. Prior to the election, Starbucks filed an appeal with the NLRB, asking that the election be extended to several stores, not the single store that filed for an election. The NLRB agreed to review the appeal and impound the ballots at the Madison Avenue store. The IWW subsequently withdrew the election petition because the appeal could cause a several-year delay in the validation of the election. Starbucks claims the union withdrew due to a lack of interest by Starbucks workers. The IWW usually does not get involved in the NLRB election process, but rather focuses on winning incremental demands on the shop-floor through the practice of "Solidarity Unionism." On this basis, the organizing drive continues at Starbucks locations across the world.

On April 9, 2009, the IWW Starbucks Workers Union announced the formation of the first union of Starbucks workers in Latin America, Sindicato de Trabajadores de Starbucks Coffee Chile S.A. Starbucks baristas and shift supervisors in Santiago, Chile, have organized for respect on the job, a dependable work schedule, and a living wage, among other issues. Currently, Starbucks Coffee has about 30 stores in Chile, with plans to open six more stores in the near future.



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Stealth Starbucks


A stealth Starbucks is a Starbucks coffeehouse which does not advertise the Starbucks brand. These stores are operated in Metropolitan areas to do market research on how customers react to experiments in coffee service and coffeehouse design.

The stores do not exhibit the icons of the Starbucks brand, including the siren logo, the green aprons for baristas, and the odd Starbucks' specific "tall, grande, venti" coffee size terminology. The door of the coffeehouse says, "Inspired by Starbucks".

The first Stealth Starbucks opened in 2009. In that year, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks." CEO Howard Schultz says the unbranded stores are a "laboratory for Starbucks". The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer, and hosted live music and poetry readings. It has since been remodeled and reopened as a Starbucks-branded store in 2011. Another, Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill opened in November as a "Tudor-style coffeehouse". Although the stores have been called "stealth Starbucks" and criticized as "local-washing", Schultz says that "It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks."

The second floor of Macy's Herald Square in New York City has a non-branded Starbucks store, called the Herald Square Cafe.

People in Chicago said that they would not welcome a stealth Starbucks in their city.



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Tazo


imageTazo Tea Company

Tazo Tea Company is a tea & herbal tea manufacturer and distributor founded in Portland, Oregon, now a division of Starbucks based in Kent, Washington.

Tazo (/tɑːˈzoʊ/) Tea was founded in 1994 by Steven Smith. The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company.

Tazo approached Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million.

Starbucks opened the first Tazo-branded tea shop in November 2012. It closed a year later and was converted into a Teavana store.

The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea."

Until 2013, the logo used the Exocet typeface, slightly modified. For example, the T in Tazo was changed for readability purposes in 2006 by sliding the cross-piece toward the top of the letter.



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Teavana


imageTeavana Corporation

Teavana is an American specialty tea and tea accessory retailer based in Atlanta, Georgia. The company has over 400+ locations throughout the United States, Canada, Mexico, Puerto Rico and the Middle East. On December 31, 2012, Starbucks acquired Teavana estimated around $620 million.

Teavana was started in Atlanta, Georgia in 1997, with the opening of the first teahouse at Phipps Plaza. The husband and wife team that created Teavana invested their life savings into the teahouse concept after traveling abroad, noticing the gravitation of Americans towards fine wines and coffees in the United States.

In late 2012 Starbucks stated it would be paying $620 million in cash to buy Teavana Holdings Inc. Three class-action lawsuits were commenced by shareholders of Teavana concerning the Starbucks buyout; these were settled on December 14, 2012 (subject to court approval). The acquisition of Teavana by Starbucks was formally closed on December 31, 2012.

Teavana offers teas and herbal infusions, with categories such as: white, green, flavored & scented green, "blooming" white, black, flavored & scented black, oolong, and pu-erh teas along with rooibos, herbal, and Yerba Maté infusions. Teavana retail stores generally offer various blends of each type of tea, and consistently promote cross blending different types of tea.

In addition to tea, Teavana sells tea products, including cast iron Tetsubin teapots, Bone China teapots, Japanese porcelain teapots and cups, stove-top kettles, electric kettles, milk frothers and automatic tea makers (produced by Australian company Breville), Japanese hot water dispensers and electric tea makers (produced by Zojirushi), tea measures, tea infusion and steeping wares, honey, world music, and Asian books. Teavana also markets rock sugar sourced from Belgium.



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