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Zastava Automobili

FIAT Chrysler Automobiles Serbia
Formerly called
Zastava
Subsidiary
Industry Automotive
Predecessor Zastava Automobili
(1958–2008)
Founded Kragujevac, Serbia (October 14, 2008 (2008-10-14))
First founded 1960
Headquarters Kragujevac, Serbia
Area served
Worldwide
Key people
Silvia Vernetti (CEO)
Products Automobiles
Brands Fiat 500L
Revenue Increase1.497 billion (2013)
Increase €9.87 million (2013)
Total assets Decrease €1.259 billion (2013)
Total equity Increase €202.45 million (2013)
Owner FCA Italy (67%)
Government of Serbia (33%)
Number of employees
3,668
Parent Fiat Chrysler Automobiles
Subsidiaries Zastava Trucks (54%)
Website fiatsrbija.rs
Footnotes / references
FAS Serbia changes its name in FCA Serbia

FIAT Chrysler Automobiles Serbia (Serbian: FIAT Krajsler Automobili Srbija) is an automobile assembly plant in Kragujevac, Serbia and a subsidiary of Fiat Chrysler Automobiles — previously the headquarters and assembly plant of Zastava Automobiles.

From 1955, the plant manufactured Fiat-based automobiles under the Zastava and Fiat brands, primarily for Eastern European markets with the notable exception of the Fiat 127-based Zastava Koral, which was exported widely — including to United States as the Yugo GV (1985-1992).

During the 1999 Kosovo War, the Zastava factory was bombed and nearly completely destroyed. In 2008, the factory and its holding company were purchased by FIAT and renamed Fiat Automobili Srbija, or Fiat Automobiles Serbia (FAS). FAS became a subsidiary of Fiat Chrysler Automobiles in 2014 and was renamed Fiat Chrysler Automobiles Serbia (FCAS).

Between 2010 and 2012, FCA invested more than €1B and three years to upgrade the plant infrastructure, restore its buildings, develop new production departments and install state of the art machinery and production systems.

FCAS currently manufactures the Fiat 500L, a five-door, five passenger, front-engine, front-wheel drive, high-roof B-segment MPV, which is marketed globally in more than 100 countries.

Initially, the company was best known for its locally built versions of the Fiat 128 and Fiat 600.

During the 1970s and 1980s, Zastava sold its compact cars in North and South America and Western Europe under the "Yugo" brand. Its final model, the Yugo Sana, was styled by Italian designer Giorgetto Giugiaro and launched in 1990, but its production was cut short by the Yugoslav wars. By the same time the Yugo brand had disappeared from most Western markets by 1993. In 1999, the factory was damaged by NATO bombing during the Kosovo War.


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