Za Rulem
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| Editor | Maxim Kadakov |
|---|---|
| Categories | Automobile magazine |
| Frequency | Monthly |
| Circulation | 460,000 / month (2010) |
| First issue | 23 February 1928 |
| Company | Za Rulem publishing house |
| Country | Russia |
| Language | Russian |
| Website | zr.ru |
| ISSN | 0321-4249 |
Za Rulem (meaning Behind the Wheels in English) is a popular Russian monthly magazine about cars and the automotive industry. Prior to 1989, was the only automobile periodical in the USSR, designed for a wide readership. By the end of 1980 the magazine's circulation reached 4.5 million copies.
Za Rulem was founded 23 February 1928, and the first issue was published in April 1928. Quote from the first issue :
We hope that our readers will not only narrow circles of specialists, but the broad masses of the working people, for the first time introduces the ideas of motorization. Our magazine is the first and only experience of mass edition of the popular magazine devoted to cars and roads
In the design of the magazine the following artists involved: Boris Efimov and Alexander Zakharov (1976-1988).Vladimir Mayakovsky also worked for the magazine.
During Soviet times, the magazine was a 30 - leaf notebook of simple matte paper. In the 1990s began to add pages . In May 2008, the magazine began to use the new spelling of the logo in connection with the fact that the old style of writing journal title obsolete which had been used since the 1970s .
Za Rulem is published by a publishing company with the same name on a monthly basis. In August 2009, the publisher created a new website. Since January 2010 the editor in chief has been Anton Chuykin (previously Peter Menshikh was in the post).
The circulation of Za Rulem was 460,500 copies during the period of 2010-2011, making it the sixth best-selling European automobile magazine.
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