Yves Saint Laurent (brand)
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| Subsidiary | |
| Industry | Fashion |
| Founded | 1961 |
| Founder |
Yves Saint Laurent Pierre Bergé |
| Headquarters | Paris, France |
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Key people
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Hedi Slimane (creative and image director) |
| Revenue | $1.21 billion |
| Owner | Kering |
| Website | www |
Yves Saint Laurent YSL (French pronunciation: [iv sɜ̃n lɔ.ʁɑ̃]; also known as Saint Laurent Paris) is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Saint Laurent Paris revived its haute couture collection in 2015 under creative director Hedi Slimane. The new collection, "Yves Saint Laurent Couture" or "Saint Laurent Paris 24, Rue de L’Université" is the French house's first couture collection ever since the retirement of its legendary founder in 2002.
Founded in 1961 it has been considered one of the world's most prominent fashion houses and known for its modern and iconic pieces, such as its tuxedo jackets for women. Today Saint Laurent Paris markets a broad range of women's and men's ready-to-wear products, leather goods, shoes, and jewellery. Yves Saint Laurent Beauté also has a notable presence in the luxury beauty market, although this is run independently through L'Oreal Paris that licenses the name.
Competitors to Yves Saint Laurent include, among many, the fashion houses of Chanel, Burberry, Dior, Gucci, Louis Vuitton and Prada.
The eponymous brand was founded by designer Yves Saint Laurent and his partner, Pierre Bergé in 1961, and the current logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most famous classic tuxedo suit for women in 1966, Le Smoking suit. Some of his most memorable collections include the Pop Art, Ballet Russes, Picasso, and Chinese ones. He also started mainstreaming the idea of wearing silhouettes from the 1920s, 1930s and 1940s. He was the first, in 1966, to popularize ready-to-wear in an attempt to democratize fashion, with Rive Gauche and a boutique of the same name. Among Saint Laurent's muses were Loulou de La Falaise, the daughter of a French marquis and an Anglo-Irish fashion model, Betty Catroux, the half-Brazilian daughter of an American diplomat and wife of a French decorator, Talitha Pol-Getty, who died of drug overdose in 1971, and Catherine Deneuve, the iconic French actress. Ambassador to the couturier during the late 1970s and early 1980s was London socialite millionairess Diane Vandelli (née Princess Romanovsky), making the brand ever more popular among the European jet-set and elite.
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Wikipedia