Yugo-nostalgia

Yugo-nostalgia (Serbo-Croatian: jugonostalgija/југоносталгија, Slovene: jugonostalgija, Macedonian: југоносталгија) is a little-studied psychological and cultural phenomenon occurring among citizens of the former Yugoslav republics – Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. While its anthropological and sociological aspects have not been clearly recognized, the term, and the corresponding epithet "Yugo-nostalgic", is commonly used by the people in the region in two distinct ways: as a positive personal descriptive, and as a derogatory label.

Present cultural and economic manifestations of Yugo-nostalgia include music groups with Yugoslav or Titoist retro iconography, art works, films, theater performances, and many organized, themed tours of the main cities of the former Yugoslav republics. The notion of Yugo-nostalgia should not be confused with Yugoslavism which is the ideology behind the unity of South Slavic nations. The concepts may go hand in hand but Yugo-nostalgia celebrates the pre-1991 period whereas Yugoslavism and Yugoslav reunification (as a branch of Pan-Slavism) are an ongoing mindset just as likely to appeal to persons born after the breakup of Yugoslavia that feel their national interests may be best served by unification.

In its positive sense, Yugo-nostalgia refers to a nostalgic emotional attachment to both subjective and objectively desirable aspects of the SFRY. These are described as one or more of: economic security, sense of solidarity, socialist ideology, multiculturalism, internationalism and non-alignment, history, customs and traditions, and more rewarding way of life. As Halligan argues, such nostalgia effectively "reclaims" pre-1989 cultural artefacts, even propaganda films. These positive facets, however, are opposed to the perceived faults of the successor countries, many of which are still burdened by the consequences of the Yugoslav wars and are in various stages of economic and political transition. The faults are variously identified as parochialism, jingoism, corruption in politics and business, the disappearance of the social safety net, economic hardship, income inequities, higher crime rates, as well as a general disarray in administrative and other state institutions.

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