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Yoshinoya

Yoshinoya Co., Ltd.
Industry Foodservice
Founded Tokyo, Japan (1899)
Founder Eikichi Matsuda (松田栄吉?)
Headquarters Kita, Tokyo, Japan
Key people
Shuji Abe, President and CEO
Products Fast food
Number of employees
1,107
Website www.yoshinoya.com

Yoshinoya (吉野家?, : ) is a Japanese fast food chain, and the largest chain of gyūdon (beef bowl) restaurants. The chain was established in Japan in 1899. Its motto is "Tasty, low-priced, and quick". It has its headquarters in Kita, Tokyo.

The founder of the company, Eikichi Matsuda (松田栄吉), was from the former town of Yoshino (吉野町) in Osaka Prefecture, and there is a predominant belief that it is the origin of the name, and the kanji (ya) means "house." The kanji (yoshi) means "old" in Japanese and (no) means "field."

The nickname of the restaurant is "yoshigyū" (吉牛), which is an abbreviation of Yoshinoya no gyūdon (吉野家の牛丼, Yoshinoya's gyūdon).

The kanji of yoshi is slightly different from 吉 and has a part of 土 instead of 士, which is not included in standard Japanese computer fonts, while a Unicode number is assigned to it (...
Wikipedia

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