York Guardian
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| Subsidiary of public company | |
| Industry | Publishing |
| Founded | February 1981 (merger of Metrospan Community Newspapers and Inland Publishing Company) |
| Headquarters | 3715 Laird Road, Mississauga, ON, Canada |
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Key people
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Ian Oliver - President |
| Products | Newspapers, websites, commercial printing, online marketing |
| Parent | Torstar |
| Website | www.metroland.com |
Metroland Media Group is a large media, publishing and distribution company operating in the southern part of the Canadian province of Ontario. In June 2014, Metroland reported publishing 116 local newspapers. Three of these are daily papers, and the rest are weekly community newspapers. Metroland has a substantial market presence in its geographic area, but has considerable competition from other large media and publishing organisations. In addition to printing most of its own publications, Metroland is a commercial printer of flyers and magazines. Metroland Media Group is owned by Torstar Corporation of Toronto, which also owns the Toronto Star newspaper.
Metroland is the publisher of three daily and 113 weekly community newspapers in Southern Ontario. Metroland also publishes local news, classified and shopping websites, and operates nine printing operations. The company is a distributor of flyers and circulars. It produces specialty print products, magazines and newspaper inserts, which are geared toward specific market segments. Metroland produces and manages a handful of consumer shows.
In February 1981, Metrospan Community Newspapers (a unit of Torstar) and Inland Publishing Company (formerly owned by The Telegram Corporation, owned by the Eaton and Bassett families) merged to become Metroland.
Metroland Publishing was combined with CityMedia Group to create Metroland Media Group on September 11, 2006. It is a wholly owned subsidiary of Torstar Corporation. In October 2011, it was announced that Metroland acquired Performance Printing of Smiths Falls, Ontario. The acquisition greatly expanded Metroland’s community newspaper coverage in Eastern Ontario.
In 2013, the company cut the frequency of three Toronto suburban newspapers, Scarborough Mirror, North York Mirror and Etobicoke Guardian, from twice a week to once a week.
Metroland's regional and specialized business units can be grouped into five categories: Newspapers, Printing, Distribution, Digital Media, and Consumer Marketing.
Metroland maintains a distribution network separate from the Canada Post. The total number of pieces distributed annually has increased substantially to more than 4 billion in 2014. There are 20,000 delivery persons province-wide performing door-to-door delivery of flyers, papers and print materials.
Metroland Media entered into digital media and the internet with the migration of their community newspaper sites online in the mid 1990s. Subsequently, Metroland has built or acquired numerous online properties including WagJag, a group-buy deals site; save.ca, a website offering coupons and flyers; and gottarent.com, a Canadian apartment rentals listing site.
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Wikipedia