Yogen Früz
 |
|
| Franchise | |
| Industry | Restaurant |
| Founded | Thornhill, Ontario, Canada (1986) |
| Founders | Michael Serruya Aaron Serruya |
| Headquarters | 210 Shields Court, Markham, Ontario Canada |
|
Key people
|
Aaron Serruya, President |
| Products |
Frozen Yogurt Smoothie Yogurt Fruit Cup |
| Website | yogenfruz.com |
Yogen Früz is a Canadian chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. The chain is run through company-owned, franchised, and non-traditional partnerships. The chain operates worldwide and has been rated one of the top 500 franchises for over 20 years. The global headquarters is in Markham, Ontario in the Greater Toronto Area of Canada.
Yogen Früz was founded in 1986 by brothers Michael Serruya and Aaron Serruya, who opened the firm's first outlet, in August 1986 at The Promenade Shopping Centre in Thornhill, Ontario, Canada. The umlaut over the "u" in the store's name is an example of foreign branding.
The store offered made-to-order frozen yogurt in cups as well as frozen shakes mixed with fresh fruit; it was successful, and within a year the company's first franchises opened in London, Ontario. By 1989 Yogen Früz franchised its 100th store. A younger brother, Simon, joined the company in 1989 at the age of 18, while their father sold his typesetting business to oversea offices in Europe.
In December 2005, International Franchise Corp. acquired Yogen Früz and CoolBrands International's franchise division.
Today, the company serves proprietary probiotic frozen yogurt, both mixed with fruit(s) and soft serve, and both dairy and non-dairy smoothies. It is the largest franchiser of stores serving primarily frozen yogurt, with over 1,400 locations operating in more than 46 countries. The company aims to brand itself as a healthy-choice lifestyle product.
Yogen Früz developed a unique blending system which combines its frozen yogurt bars with freshly frozen fruits, allowing customers to choose their own custom blend. Custom frozen yogurt blends can be created into frozen yogurt cups or smoothies.
Yogen Früz has created frozen yogurt versions of favourite dessert treats called Ü Sensations, flavors under this label include Strawberry Cheesecake, Apple Pie, Chai Latte, Piña Colada, and more.
...
Wikipedia