Yashili
| Privately owned | |
| Industry | Dairy, Soy products, Oatmeal, Rice flour |
| Founded | 1983 |
| Headquarters | Chaoan, Guangdong, People's Republic of China |
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Key people
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| Products |
Dairy products Soy products |
| Website | Yashili |
Guangdong Yashili Group Co., Ltd. (Chinese: 广东雅士利集团股份有限公司) is a leading privately owned infant formula and soymilk products company in China. Based in Chaoan in the Chaozhou region of Guangdong province, China and incorporated in the Cayman Islands. The company also has a Hong Kong-listed entity Yashili International Holdings Limited.
Yashili also has production facilities in Heilongjiang, Shanxi, and Zhengzhou and in January 2013 announced that it would set up a production facility in New Zealand. Yashili employs more than 5,000 people.
Yashili produces a range of foodstuffs including infant formula, infant rice cereal, milk powder, soybean milk powder, juice powder, cornmeal flakes, oatmeal, preserved fruits, nutritional supplements and health foods, totaling more than 300 product items, which are sold throughout China and in overseas markets.
Yashili's focus is increasingly on infant formula which now accounts for 80% of the group's sales. Yashili has two infant formula brands; Yashily and Scient. The company also sells nutritional products, namely soymilk powder and paediatric rice flour under the Yashily brand, cereal under Zhengwei brand as well as milk powder for adults and teenagers under Youyi brand. The Group launched out paediatric milk formula serial products in Golden Ambery brand under Yashily and Merla brand under Scient, which possess quality nutrition and target at consumers in high-end market. The Group’s core products, Yashily a-Golden series and Scient Golden series, mainly focus on middle to high-end consumer groups, while Yashily’s Newwitt series and Scient’s Ordinary Pack Series mainly focus on middle-end consumer groups. Yashily’s New Formula series mainly focuses on low to middle-end consumer groups. Yashili also sells other types of nutritional food products, namely milk powder for adults and teenagers under the Youyi brand, soymilk powder, rice flour and cereal under the Yashily brand and breakfast cereals under the Zhengwei brand.
The company is controlled by the Zhang family which owns 52.19% of Yashili International Holdings. Chairman of the company is Zhang Lidian who together with brother Zhang Likun and others of the Zhang family, set up the company in 1983. Zhang Lidian is on the Chinese committee of the International Dairy Federation, and serves as a representative for Guangdong province in the National People's Congress.
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