XO Group
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| Traded as | : XOXO S&P 600 Component |
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| Founded | May 1996 (as The Knot Inc.) |
| Founder | David Liu Carley Roney |
| Headquarters | New York City, New York, U.S. |
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| Website | xogroupinc |
XO Group Inc. (formerly The Knot Inc.) is a media company that publishes multi-media content for couples who are planning weddings, creating a home, and starting a family. The company generates revenue through online advertising, merchandising, registry services, and publishing. The company headquarters are located in New York City, with offices in several locations in the US and in China.
David Liu, his wife Carley Roney and their business partners, Rob Fassino, and Michael Wolfson founded The Knot Inc. in 1996. They found that the internet could facilitate and reduce anxiety in the process of wedding planning between couples. After the startup received seed financing from AOL, the partners launched The Knot brand as a portal on AOL. In 1997, TheKnot.com launched on the internet.
Next, the company launched an online gift registry in partnership with QVC and published its first book, The Knot Complete Guide to Weddings in the Real World. In December 1999, the company raised $35 million in an initial public offering.
On December 2, 2000, the company launched its own bridal magazine and went public. The Knot Weddings Magazine is published four times a year and is sold on newsstands.
In 2001 The Knot Inc. acquired WeddingPages, Inc., a publisher of regional bridal magazines, to expand its magazine offerings to local markets. Today, The Knot publishes regional magazines in 17 markets in the US. Online, the company hosts wedding vendor listings in its online directories.
In 2004, the company launched a television series, Real Weddings from The Knot, on the Oxygen Network, and in 2005 it launched a streaming online video channel, The Knot TV, that runs on TheKnot.com. In 2009, the company launched a wedding planning show, called The Knot LIVE, which streams in real time to TheKnot.com from its New York City headquarters once a week.
In April 2005, the company became listed on the NASDAQ Stock Market with the ticker symbol "KNOT."
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