XHRM
 |
|
| City | Tijuana, Baja California, Mexico |
|---|---|
| Broadcast area | Tijuana/San Diego |
| Branding | "Magic 92.5" |
| Slogan | The Beat of San Diego |
| Frequency | 92.5 MHz |
| First air date | February 1979 |
| Format | Rhythmic adult contemporary |
| ERP | 100,000 watts |
| HAAT | 200 meters |
| Class | C1 |
| Callsign meaning | José Luis Rivas Marentes (founding owner) |
| Owner | Local Media San Diego LLC (concession and transmitter owned by a Mexican company) (Comunicación XERSA, S.A. de C.V.) |
| Sister stations | XETRA-FM, XHITZ-FM |
| Webcast | Listen Live |
| Website | MAGIC 92.5 |
XHRM-FM (Magic 92.5) is an English-language Rhythmic adult contemporary radio station serving the areas of Tijuana, Baja California, Mexico and San Diego, California, United States. Licensed to Tijuana, the station broadcasts at 92.5 MHz on the FM Radio band. XHRM's concession is held by the Mexican company Comunicación XERSA, S.A. de C.V., and XHRM is one of three Tijuana/San Diego stations programmed by Local Media San Diego LLC. The station's studios are in San Diego's Sorrento Valley district.
XHRM was tentatively assigned in 1967 to José Luis Rivas Marentes, with the proposed frequency of 99.3 MHz. Rivas Marentes, doing business as Radio Moderna Mexicana, S.A., obtained the concession—now for 92.5 FM—on January 19, 1972; while other concessions had been issued earlier, XHRM is recognized as Baja California's first FM station. 92.5 FM debuted in February 1979 as San Diego's first Urban contemporary FM station, featuring soul, rap, and gospel music. Although owned by a Mexican company (as required by Mexican law), it was programmed by a U.S. company. At the time, it was the only San Diego station managed by blacks and programmed specifically for the black community.
XHRM became one of the first stations in the U.S. to regularly play Freestyle songs as a part of their playlist. The combination of Latin-based Freestyle songs along with the station's original mainstream R&B sound was a success and was the station's signature for the decade.
In 1988 and 1989, a dispute opened between the US programmers and the Mexican concession holders. In January 1988, the Tijuana transmitter was toppled in a storm; it took nine months to build a new permanent tower, during which time XHRM's power was drastically cut and the station lost its national advertising accounts. The station's studio equipment also began to fail, which exacerbated its problems. The programmers ceased to pay their monthly fees in a last-ditch effort to get Radio Moderna Mexicana to bail them out.
...
Wikipedia