XHMORE-FM
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| City | Tijuana, Baja California |
|---|---|
| Broadcast area | Tijuana/San Diego |
| Branding | More FM 98.9 |
| Slogan | Más Rock En Español |
| Frequency | 98.9 (MHz) |
| First air date | September 8, 1977 (concession) |
| Format | Rock En Español |
| ERP | 50,000 watts |
| HAAT | 71 meters (233 ft) |
| Class | B |
| Callsign meaning | MORE |
| Former callsigns | XHQF-FM |
| Owner |
Grupo Cadena (Radio Sensación de Tijuana, S.A.) |
| Sister stations | XEBG-AM, XESPN-AM, XHBJ-TDT |
| Webcast | Listen Live |
| Website | More FM 98.9 |
XHMORE-FM or More FM 98.9 is a Rock En Español station in Tijuana, Baja California, serving the Tijuana-San Diego radio market. The station broadcasts at 98.9 MHz with an effective radiated power (ERP) of 50,000 watts.
XHQF-FM received its concession on September 8, 1977. It was owned by Jorge Méndez Alemán, who had sought a station since the late 1960s and was initially awarded 97.7 MHz. In March 1986, control passed to its current concessionaire.
For a number of years prior to 1993, XHQF, had programmed a Top 40/CHR format with most of the music being in English and the presentation in Spanish. By 1994 it evolved into a Rock en Español format as "More FM", with the XHMORE-FM call sign. This first incarnation as a Rock station lasted until 2004, when it flipped to an English-language rhythmic contemporary sound as "Blazin' 98.9." Market competitors included 90.3 XHITZ licensed to Mexico and 93.3 KHTS licensed to the United States. In 2009, the music stopped and the station adopted a sports radio format as the local ESPN Radio network affiliate. On October 6, 2010, ESPN Radio was replaced by the current format (the Rock en Espanol format in its second incarnation) and the language of broadcasts changed from English back to Spanish. The current ESPN Radio affiliate is AM 1700 XEPE.
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