Wrangler (jeans)
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Formerly called
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Hudson Overall Company (1904–1947) |
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| Division | |
| Industry | Clothing |
| Founded | 1904 |
| Headquarters | Greensboro, North Carolina, U.S. |
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Area served
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Worldwide |
| Products | Jeans, shirts, shorts, eye glasses |
| Parent |
VF Corporation (1986–present) |
| Website | wrangler |
Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by the VF Corporation, who also own Lee, JanSport, and The North Face, among others. Its headquarters is in downtown Greensboro, North Carolina in the United States, with production plants in a variety of locations throughout the world.
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans. The 13MWZ style, introduced in 1947 as lot number 11MWZ, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Some examples of this are 20X, Riggs, and Aura. Wrangler exports its goods to many countries with Europe and Australia being some of its main export markets. Wrangler has acquired iconic status worldwide and, particularly, in US, UK, and Australia.
Wrangler also has a line of music accessories targeted toward country music fans.
Wrangler also has a series of football television commercials with Brett Favre playing a game of touch football in the mud.
1897: Twenty-year-old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, and makes his way to North Carolina, seeking his fortune in the emerging textile industry. He finds work in a factory making overalls, where he earns 25 cents a day sewing on buttons.
1904; Hudson's workplace closes. He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company.
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