The North Face
Motto: Never Stop Exploring
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| Subsidiary | |
| Industry | Retail |
| Founded | 1968 |
| Founders |
Douglas Tompkins Susie Tompkins Buell |
| Headquarters | Alameda, California, U.S. |
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Area served
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North & South America, Europe & Asia Pacific |
| Products | Clothing, outdoor gear |
| Parent | VF Corporation |
| Website | thenorthface.com |
The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags.
Its clothing and equipment lines are catered towards college students, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes.
The company sponsors professional athletes from the worlds of running, climbing, skiing and snowboarding.
The North Face began as a San Francisco-based climbing equipment retail store, founded in 1966 by Douglas Tompkins and his then-wife, Susie Tompkins. It was acquired two years later by Kenneth "Hap" Klopp. The north face of a mountain in the northern hemisphere is generally the coldest, iciest and most formidable route to climb.
For a time, the store offered only highly selective merchandise, targeted to climbers and backpackers. By the 1980s, skiwear was added, followed by camping equipment.
The North Face is now a wholly owned subsidiary of the VF Corporation. It is headquartered in Alameda, California, co-located with its corporate sibling, JanSport. In 2007, JanSport was the world's largest backpack manufacturer; combined, the two manufactured nearly half of all small backpacks sold in the United States.
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Wikipedia