World Marketing Summit
 |
|
| Motto | Creating a Better World through Marketing |
|---|---|
| Formation | 2011 |
| Type | Non-profit organization |
| Headquarters | Toronto, Canada |
|
Region served
|
Worldwide |
|
Official language
|
English |
| Leader | Philip Kotler |
| Website | www |
The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to "Creating a Better World through Marketing" and thereby alleviating poverty. WMS aims to improve the state of the world by engaging the global leaders and entrepreneurs to create a poverty-free world.
The World Marketing Summit was founded and convened in 2011 by Philip Kotler, known as the "Father of Modern Marketing". It aims to initiate global movements through marketing strategies that change human behaviour leading to a positive impact on society and living for future generations.
WMS organizes an annual Summit conference which aims to bring brought global experts to discuss the most pressing issues faced by world, including marketing, business and economics impacting poverty, health and the environment.
World Marketing Summit was founded in 2011 by Philip Kotler, an American marketing professor, author and consultant; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
Kotler attended a seminar in Abu Dhabi in which he first shared the idea of forming a forum of marketers who can contribute towards alleviating poverty. Later, this idea was shared with other associates in Canada and Bangladesh and finally evolved into a tangible concept. The concept gave birth to World Marketing Summit in 2012 in Dhaka, Bangladesh under the patronage of the Government of Bangladesh in collaboration with Bangladesh Brand Forum.
WMS is committed towards creating a better world by alleviating poverty and upholding human dignity through using marketing principles, theories and models. WMS combines the culture, values and philosophy of marketing to trigger behavioral and attitudinal change in human society by engaging best minds from the world of business, research and politics.
The scenario of world economy influenced Philip Kotler to coin the term “Creating a Better World through Marketing”, asserting that that creation of positive perceptions is the fastest route toward attaining behavioural changes to make a better world.
Headquartered in Toronto, Canada, World Marketing Summit has country representatives around the globe. It strives to be neutral and unbiased, and is not tied to any political, partisan or national interests.
WMS is led by a Board of Directors, an Advisory Board; represented by 15 prominent personalities from academia, research, business sectors, and international organizations including UN bodies. Philip Kotler is the founder, chairperson, convener and chief advisor of WMS.
WMS has a number of activities on marketing and business which includes but not limited to seminars, research, publications, academic courses and programs.
...
Wikipedia