Wizard magazine

Wizard

Cover of issue #235, the final issue.
Frequency	Monthly
First issue	July 1991
Final issue	March 2011
Company	Wizard Entertainment
Country	United States
Based in	New York City, New York
Language	English

Wizard or Wizard: The Magazine of Comics, Entertainment and Pop Culture (previously titled Wizard: The Guide to Comics and Wizard: The Comics Magazine) was a magazine about comic books, published monthly in the United States by Wizard Entertainment from July 1991 to January 2011. It included a price guide, as well as comic book, movie, anime, and collector news, interviews, and previews.

Wizard launched in July 1991. With issue #7, the magazine switched to glossy paper and color printing. Wizard strongly supported new publishers Valiant Comics and Image Comics, heavily promoting their new releases.

With its high-end production values and embodiment of the comic speculator boom,Wizard was an instant hit, with a monthly circulation of more than 100,000 copies.

The magazine also spawned several ongoing magazines dedicated to similar interests such as ToyFare for toys and action figures, Inquest Gamer for collectible game cards, Anime Insider for anime and manga, and Toy Wishes for mainstream toy enthusiasts, though all have subsequently been cancelled.

In 2006, the magazine was revamped with a bigger look and more pages, switching from the "perfect bound" or staple free look, to that of a more traditional magazine. After issue 200, Wizard made several changes to the magazine, shifting focus from reviews and humor to information about upcoming comics and the industry as a whole. The 3-page "Magic Words" section, which consisted of reader questions, was dropped and replaced by "Fan Mail", a half-page section allowing 3 short (and often humorous) letters.

In November 2006, Wizard editor-in-chief and co-founder Pat McCallum was fired, after more than a decade with the company. Wizard declined to say why he was removed. On February 21, 2007, Scott Gramling was announced as the new editor-in-chief. Soon after, longtime Wizard Editor Brian Cunningham was removed in August 2008. The final editor was former staff writer and managing editor Mike Cotton. On February 27, 2009, Wizard laid off ten percent of its work force, including its three staff writers, in order to make room for freelance writers.