Winfield (cigarette)

Winfield

Various pack designs for the Winfield cigarette brand from the 1970s, until the introduction of plain packaging law
Product type	Cigarette
Produced by	British American Tobacco
Introduced	1972

Winfield is a brand of cigarette that is popular in Australia and New Zealand. They are also sold in other markets in Europe, Canada, South Africa and Asia. They are manufactured under license by British American Tobacco Australia (BATA) and have been available in Australia since 1972.

The table below is a summary of the complete Winfield product line in Australia. Whilst different descriptors may be used, the Red and Blue varieties are typically always available in all markets where Winfield are sold. Furthermore, in some markets, Winfield appears in a standard pack size of 30 or 20, whereas 25 is the standard in Australia. Winfield is available in packs of 20, 25, and 30 in Australia.

Winfield Yellow Export

Tar content is shown after the product name. In response to action by the Australian Competition and Consumer Commission (ACCC) in 2005, the major tobacco companies have agreed to remove the terms 'light' and 'mild' from their packaging.

Also, BATA is the only manufacturer to have clear "use by" date codes on their packets, unlike ITA and PMI, which use codes only known in the industry.

Winfield was a major sponsor of sport in Australia until outlawed by the Tobacco Advertising Prohibition Act 1992 that banned all tobacco advertising and sponsorship from December 1995.

From 1982 until 1995, it was title sponsor of the New South Wales Rugby League premiership with the winner of the grand final receiving the Winfield Cup.

The ban on tobacco advertising also affected other forms of motor racing in Australia. From the 1970s until 1995, Winfield sponsored a number of high-profile teams in Speedway, Drag racing and Superbike racing. Winfield also sponsored the annual Triple Challenge at Eastern Creek each January between 1992 and 1995.