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Wide Wide World


Wide Wide World was a 90-minute documentary series telecast live on NBC on Sunday afternoons at 4pm Eastern. Conceived by network head Pat Weaver and hosted by Dave Garroway, Wide Wide World was introduced on the Producers' Showcase series on June 27, 1955. The premiere episode, featuring entertainment from the US, Canada and Mexico, was the first international North American telecast in the history of the medium.

It returned in the fall as a regular Sunday series, telecast from October 16, 1955 to June 8, 1958. The program was sponsored by General Motors and Barry Wood was the executive producer. Nelson Case was the announcer. In March 1956, Time magazine reported that it was the highest-rated daytime show on television.

Garroway was the host of the series which featured live remote segments from locations throughout North America and occasional reports on film from elsewhere in the world. The series carried live events into four million households. The October 16 premiere, "A Sunday in Autumn," featured 50 cameras in 11 cities, including a college campus, the fishing fleet at Gloucester, Massachusetts, rainswept streets in Manhattan and Monitor broadcasting in NBC's Radio Central studio. An appearance by Dick Button ice skating at Rockefeller Center was canceled because the rain had washed away the ice, and a curious coverage by a nervous Ted Husing of an attempt by Donald Campbell to break a speed record showed nothing more than his boat, on the other side of the lake, failing to take off. Time reviewed:

Other episodes: "New Orleans" (February 2, 1958), "American Theater '58" (March 16, 1958), "Flagstop at Malta Bend" (March 30, 1958) and "The Museum of Modern Art" (April 27, 1958).

ESPN's Steve Bowman described the logistics involved in setting up a live remote at Arkansas' Claypool Reservoir where George Purvis, head of the Arkansas Game and Fish Commission, put 300,000 ducks on NBC:


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