Car & truck Manufacturing | |
Industry | Automotive |
Genre | Military Jeeps (MBs) and civilian versions (CJs) |
Fate | Merged into Kaiser Jeep |
Successor | Kaiser Jeep |
Founded | 1908 |
Founder | John Willys |
Defunct | 1963 |
Headquarters | Toledo, Ohio, United States/Canada |
Subsidiaries | Overland Automobile |
Willys (English pronunciation: /ˈwɪlɪs/ or /ˈwɪləs/) was a brand name used by Willys-Overland Motors, an American automobile company best known for its design and production of military Jeeps (MBs) and civilian versions (CJs) during the 20th century.
In 1908, John Willys bought the Overland Automotive Division of Standard Wheel Company and in 1912 renamed it Willys-Overland Motor Company. From 1912 to 1918, Willys was the second-largest producer of automobiles in the United States after Ford Motor Company.
In 1913, Willys acquired a license to build the Charles Knight's sleeve-valve engine which it used in cars bearing the Willys-Knight nameplate. In the mid-1920s, Willys also acquired the F.B. Stearns Company of Cleveland and assumed continued production of the Stearns-Knight luxury car, as well.
John Willys acquired the Electric Auto-Lite Company in 1914 and in 1917 formed the Willys Corporation to act as his holding company. In 1916, it acquired the Russell Motor Car Company of Toronto, Ontario, by 1917 New Process Gear, and in 1919 acquired the Duesenberg Motors Company plant in Elizabeth, New Jersey. The New Jersey plant was replaced by a new, larger facility in Indianapolis, and was to be the site of production for a new Willys Six at an adjacent site, but the 1920 recession brought the Willys Corporation to its knees. The bankers hired Walter P. Chrysler to sort out the mess and the first model to go was the Willys Six, deemed an engineering disaster. Chrysler had auto engineers Owen Skelton, Carl Breer, and Fred Zeder begin work on a new car, commonly referred to as the Chrysler Six.