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Whip It (Nicki Minaj song)

"Whip It"
Song by Nicki Minaj
from the album Pink Friday: Roman Reloaded
Released April 2, 2012 (2012-04-02)
Recorded 2012, Conway Studios
(Los Angeles; California)
Genre
Length 3:15
Label
Songwriter(s)
Producer(s)
Pink Friday: Roman Reloaded track listing
"Pound the Alarm"
(11)
"Whip It"
(12)
"Automatic"
(13)

"Whip It" is a song by Trinidadian-American recording artist Nicki Minaj, taken from her second studio album Pink Friday: Roman Reloaded (2012). It was written by Minaj, RedOne, Alex Papaconstantinou, Björn Djupström, Bilal Hajji, and Hector and produced by RedOne and Papaconstantinou. "Whip It" is a Eurodance song that utilizes musical genres such as Europop and Euro disco, while also being influenced by other genres such as Latin pop, electronic dance, techno and electro. Lyrically, the song is about an attraction to somebody at a club.

The song received generally mixed reviews from music critics, with some calling it one of the "better dance cuts" on the album while comparing it to artists such as Jennifer Lopez whilst others criticized it as "filler" and "generic". Due to digital sales from the album, the song charted in Canada, Japan, the United Kingdom and United States the week after the album's release. Minaj performed the song for the first time at Wango Tango.

Following the success of Minaj's debut album, Pink Friday, Cash Money co-CEO, Brian "Birdman" Williams announced to Billboard that Minaj was aiming for a first quarter release in 2012. In November 2011, Minaj announced on Twitter that the album would be released on February 14, 2012, though it was later delayed to April 3, 2012. The album focuses on Roman Zolanski, one of Minaj's alter egos that was first featured on Pink Friday. "Whip It" was written by Minaj, along with Nadir Khayat, Alex Papaconstantinou, Björn Djupström, Bilal Hajji, and Wayne Hector. Production of the song was handled by RedOne, Alex P. Trevor Muzzy and Alex P were responsible for the song's recording, and they were assisted by Jon Sher. Muzzy and Ariel Chobaz mixed "Whip It" with assistance from Sher. Vocal editing of the song was handled by RedOne, Muzzy, and Alex P, while background vocals were provided by RedOne and Jeanette Olsson. Both RedOne and Alex P were solely responsible for "Whip It"'s instrumentation.


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