West End Watch Co
| Private company | |
| Industry | Watch manufacturing |
| Founded | 1886 (by Arnold Amstutz and Constant Droz) |
| Headquarters | Leytron (Valais), Switzerland |
|
Key people
|
Jérôme Monnat Jr., current CEO |
| Products | Automatic and quartz wristwatches |
| Website | www.westendwatchco.ch |
West End Watch Company is a manufacturer of watches located at Leytron (Switzerland). It was established in 1886 and has been in business for more than 120 years.
The company has produced and distributed more than 15 million watches worldwide since 1886.
The West End Watch Company was created in 1886. The West End, a district of the centre of London, inspired its name to M. Arnold Charpié who was the Bombay representative of the Alcide Droz & Sons firm, a watch company established at Saint-Imier (Canton of Bern) in Switzerland.
In 1886, MM. Amstutz and Droz, the owner of Alcide Droz & Sons firm, began the exploitation of the trademark West End Watch Company in the Indian market and developed the first waterproof pocket watch ever produced:"L'Impermeable" (nowadays displayed at the International Watchmaking Museum of La Chaux-de-Fonds).
During the First World War, a large force of British and Indian soldiers was sent from Bombay to the Persian Gulf to reach Mesopotamia (modern-day Iraq). They received some West End Watch Company watches.
In 1917, West End Watch Company changed its name to Société des Montres West End SA and was registered in Geneva. At the same time the sub-brand Sowar was also registered.
In 1934, the Société des Montres West End SA was the first brand to introduce the Incabloc anti-shock system invented by Mr. Braunschweig.
In 1973, after several years of development, the company was finally sold, for lack of heirs, to its main supplier, Aubry Brothers Ltd, established in Noirmont (Jura) to keep open the Bombay West End Watch Company's office.
Since 2000 the workshops and the head office of the company have been moved to Leytron, in Wallis. At the same time, the company was taken over by new shareholders and the management changed.
In 2005 West End Watch Company celebrated its 120th anniversary of uninterrupted presence in Asia with the introduction of its "Silk Road concept". This concept came from the fact that the Silk Road crossed most of the regions where the brand possessed, and still possesses, counters.
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Wikipedia