WeatherBug
 |
|
| Operating system |
Desktop Microsoft Windows, macOS, Linux Mobile Android, iOS, Windows Phone |
|---|---|
| Website | weather |
| Developer(s) | WeatherBug |
|---|---|
| Initial release | Android: November 2008 |
| Platform | |
| Website | weather |
WeatherBug is a brand owned by xAd, based in New York, NY that provides location-based advertising solutions to businesses. WeatherBug consists of a mobile app reporting hyperlocal live weather data to consumer users.
Originally owned by Earth Networks, the WeatherBug brand was founded by Bob Marshall and other partners in 1993. It started in the education market by selling weather tracking stations and educational software to public and private schools, and then used the data from the stations on their website. Later, the company began partnering with TV stations so that broadcasters could use WeatherBug's local data and camera shots in their weather reports.
In 2000, the WeatherBug desktop application was launched and later, so was the website. Later, the company launched WeatherBug and WeatherBug Elite as smartphone apps for iOS and Android, which won an APPY app design award in 2013. The company also sells a lightning tracking safety system that is used by schools and parks in southern Florida and elsewhere.
The company used lightning detection sensors throughout Guinea in Africa to track storms as they develop and has more than 50 lightning detection sensors in Brazil. Earth Networks received The Award for Outstanding Services to Meteorology by a Corporation in 2014 from the American Meteorological Society for "developing innovative lightning detection data products that improve severe-storm monitoring and warnings."
WeatherBug announced in 2004 it had been certified to display the TRUSTe privacy seal on its website. In 2005, Microsoft AntiSpyware flagged the application as a low-risk spyware threat. According to the company, the desktop application is not spyware because it is incapable of tracking users' overall Web use or deciphering anything on their hard drive.
In early 2011, AWS Convergence Technologies, Inc. (formerly Automated Weather Source) changed its name to Earth Networks, Inc.
In April 2012, WeatherBug was the second most popular weather information service on the Internet, behind only The Weather Channel's Web site, and ahead of the sites run by Weather Underground and AccuWeather.
In November 2016 it was announced that xAd acquired WeatherBug from Earth Networks.
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